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There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

Chrysler recalls 2013 Ram pickups, 2014 Jeep Grand Cherokee

Chrysler's spate of successful products is about to be marred by a trio of recalls. The Pentastar is recalling 51,477 Ram trucks and Jeep SUVs. According to the National Highway Traffic Safety Administration, there have been no reported accidents, injuries or deaths related to the affected vehicles.
The largest action covers the Ram 1500, which is seeing 45,961 trucks being recalled. Models built between June 26, 2012 and February 5, 2013 are being recalled due to a potential software issue in the electronic stability control. Apparently, the system can be randomly deactivated upon vehicle startup.
Chrysler is also recalling 4,458 2014 Jeep Grand Cherokee models. Covering everything but the SRT models, the potentially defective SUVs were built between January 14 and March 20, 2013. This recall focuses on "premium headlights," which means cars equipped with LED running lights. During the switch from the bright daytime running lamp setting to the low-intensity parking light setting, an electrical spike can cause one of the Jeep's computers to go into a safe mode, turning off the LEDs. This violates Federal Motor Vehicle Safety Standards.

Fully electric Ram 1500 announced, will begin production in 2024

Ram is fully present and accounted for at Stellantis’ EV Day. The company announced and teased a fully-electric Ram 1500 that is due to be out in 2024. And itÂ’s not just going to be fully revealed in 2024. Ram says itÂ’s going to begin production on the electric pickup that year. Details are scarce on the ground, but Ram teased us with some shadowy images of what we should expect of its electric full-size pickup. It looks almost nothing like the current Ram 1500, with an incredibly sleek profile, full-width front light bar and surprisingly short bed. WeÂ’re not sure how representative this photo will ultimately be of the production pickup, but it looks like Ram is open to big, revolutionary change in pickup design with this product. Specific details about the pickup werenÂ’t talked about, but Stellantis does provide a range estimate for an upcoming “STLA Frame” BEV platform (pictured above) that will undoubtedly underpin this Ram. As of today, Ram says it will offer a range of up to 500 miles. There will surely be lesser versions with smaller battery packs, but a 500-mile range is a great place to start. Ram also said that it would offer fast charging up to 150 kW, smart storage solutions and advanced automation. “With full knowledge of what our competitors are doing, we will surpass their offerings with the Ram 1500 battery electric vehicle built to again redefine the full-size segment," says Mike Koval, Ram CEO. That sounds like a direct shot at the 2022 Ford F-150 Lightning, but we still haven't seen what GM is cooking up for its electric full-size pickup. Besides the 1500, Ram says it will offer a fully electrified solution “in the majority of our segments by 2025.” RamÂ’s portfolio of vehicles is rather limited, but that suggests weÂ’ll see electric versions of the ProMaster and ProMaster City at some point. The “majority” stipulation in there is likely referring to the Heavy Duty truck segment. There could be EVs there one day, but thatÂ’s certainly the segment that Ram is excluding for the time being.