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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2021 Ram 1500 adds Limited Longhorn 10th Anniversary Edition, new tech

The Ram 1500 is getting a handful of updates for 2021, including handy new tech, updated convenience features, and a new Limited Longhorn 10th Anniversary Edition with unique trim elements. We heard hints about the Limited Longhorn earlier in August, when it was reported that it might replace the Laramie Longhorn model in the Ram 1500 lineup. Now we know that it's an equipment package that bundles unique door bolsters, seat insert, trim bezels, center stack surround, speaker grilles, berber carpet and a metal pedal kit with Longhorn 10th Anniversary Edition badges inside and out.  On the tech front, the Ram 1500 gets two pretty swanky new options. The first is a new HUD, which is a first for the 1500. As with the rest of the truck, Ram's engineers decided to go big rather than go home, delivering a full-color display that can display five unique elements and be customized via the in-dash Uconnect infotainment center. Drivers can choose between lane departure and lane keeping indicators, adaptive cruise control status, navigation directions, current speed, current gear and posted speed limits.  The second new piece of solid tech is a digital rearview mirror with a 9.2-inch LCD display. Similar to that found in GM's current half-ton lineup, it can be switched off in favor of an old-fashioned mirror if drivers prefer that perspective to the rear-mounted camera feed.  Ram is also shuffling some options around between trim levels, adding and updating some safety tech, and offering some other new features for the first time, like reverse steering control for the Trailer package. A new snow plow prep option with a 220-amp alternator is also available.  Related Video:

2020 Ram 1500's new EcoDiesel horsepower and torque revealed

Following on the reveals of Ford and GM's light-duty diesel full-size pickup truck engines, Ram has finally revealed its second-generation EcoDiesel V6 for the 2020 Ram 1500 and 2019 Ram 1500 Classic. The engine is once again a 3.0-liter V6, but it now makes 260 horsepower and 480 pound-feet of torque. That's an increase of 20 horsepower and 60 pound-feet of torque over the previous engine. Ram notes a number of changes were made to achieve these numbers, including adding a water-cooled variable geometry turbo, reducing compression ratio from 16.5:1 to 16:1, adding lighter pistons, revising the intake ports, and using a new fuel injection system and exhaust gas recirculation system. Those numbers also put the new Ram diesel at the top of its class for torque. Just behind it is the 3.0-liter inline-six in the 2020 Chevy Silverado and GMC Sierra that makes a bit more power at 277 horsepower but less torque at 460 pound-feet. Then there's the 2019 Ford F-150's 3.0-liter V6 that makes 250 horsepower and 440 pound-feet of torque. The Ram engine also hits peak torque at 1,600 rpm, which is sooner than the Ford engine at 1,750 rpm. The Chevy engine's torque arrives even earlier than both at 1,500 rpm. The Ram's maximum towing capacity of 12,560 pounds also tops the F-150 diesel's 11,400 pounds. There are still a number of unknowns regarding the new EcoDiesel engine, though. Ram hasn't announced payload capacity, pricing or fuel economy for the engine. We expect fuel economy will be slightly improved over its predecessor's 20 mpg in the city and 27 on the highway. But we don't know if it will match or surpass the F-150 diesel's 22 mpg in the city and 30 on the highway. All these numbers should be announced closer to the engine's release window of fourth quarter of 2019. The engine will also be available in every single trim and configuration of the 2020 Ram 1500 including the Rebel, which used to be a gas-only trim. The engine will even be available on the 2019 Ram 1500 Classic. This should also be the engine that will soon appear in the Jeep Gladiator and Wrangler.