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The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

2021 Ram 1500 TRX Launch Edition sells out in three hours

The 2021 Ram 1500 TRX Launch Edition is officially sold out. In fact, it’s been sold out for a little while now. Ram announced today that all 702 trucks were spoken for just three hours after order books opened. Only 702 Launch Editions will ever produced for the U.S. market, the number being a nod to the amount of horsepower its 6.2-liter supercharged V8 produces. All will be painted in a unique Anvil Gray paint that wonÂ’t be offered on regular Ram TRXs. TheyÂ’ll also have a red and brushed aluminum center console badge that identifies it as a Launch Edition truck. ItÂ’s similar to the badge found on the standard TRX interior, but Ram spruced it up a bit for the Launch Edition. Additionally, all Launch Editions will be loaded to the gills with features. It comes with the TR2 (highest) equipment pack, carbon fiber interior trim, color accent package, head-up display, beadlock-capable wheels, 19-speaker Harman Kardon sound system, panoramic sunroof and body side TRX graphics. All this, and it costs $90,265. “We said the Ram 1500 TRX Launch Edition would go fast. And we meant that in more ways than one,” said Mike Koval Jr., Head of Ram Brand. Good one, Ram. There is no limit on regular Ram 1500 TRXs, so if you want one, you can go ahead and order it up. The truck starts at $71,690, so bring your extra-deep wallets. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram 1500 Classic reportedly getting budget-friendly off-road package for 2021

Ram confirmed the last-generation 1500, which wears the Classic nameplate, will return for 2021. Buyers will again have three trim levels to choose from, but the brand will reportedly add an off-road-oriented package to the range. Motorists who select the Warlock model (pictured) will soon be able to order a package named Warlock All-Terrain, according to Mopar Insiders. Assigned order code ASJ, it bundles all-terrain tires made by Yokahama, a full-size spare tire, 17-inch aluminum wheels painted flat black, plus front and rear all-weather floor mats. Ordering the All-Terrain package certainly doesn't transform the 1500 Classic into a TRX for off-roaders on a tight budget, but it will allow buyers to skip a trip to the nearest tire store after they take delivery. And, the Warlock is more capable off the beaten path than other variants of the 1500 Classic, because it receives heavy-duty rear shocks, a one-inch suspension lift, Rebel-like bumpers that increase its approach and departure angles, and tow hooks. Visually, it stands out with a black grille and cladding over the wheel arches, among other styling cues. Ram hasn't confirmed the report, and it hasn't outlined the changes it's making to the 1500 Classic for 2021. Pricing for the entry-level truck allegedly starts at $30,145 once a rather high $1,695 destination charge enters the equation, and the range-topping Warlock model costs $38,040 with the same charge factored in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive