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Ram says its customers are more excited about V8-powered trucks than EVs

As its rivals invest billions of dollars into electric pickups, Ram made headlines by dropping a supercharged, 702-horsepower V8 engine between the 1500's fenders. While critics will inevitably argue there's nothing forward-thinking about the Hellcat engine, the company explained its customers are more interested in V8s than in EVs. Speaking with Muscle Car & Trucks, 1500 brand manager Carl Lally explained the company is open to the idea of exploring electric powertrains. His comments echo the ones made recently by Mike Manley, the head of Fiat-Chrysler Automobiles (FCA). Ram will begin developing a battery-powered pickup if customers demand one, but it sounds like its market research finds there's not a tremendous amount of interest in a gasoline-free model.  The market research must say otherwise over at Jeep, which is bringing the plug-in electric hybrid Wrangler 4xe to market. "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited," said Lally, referring to the 1500 TRX introduced as an alternative to the Ford F-150 Raptor. Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run. Market leader Ford wants to plant its stake in both segments. We know it's developing an electric variant of the 14th-generation F-150, and an earlier report claims the next Raptor will receive the Mustang GT500's 700-plus-horsepower V8. As for General Motors, it's planning on launching a battery-powered Chevrolet Silverado sooner or later, but it has chosen to watch the horsepower war from the sidelines — for the time being, at least. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

2021 Ram 1500 pickup earns IIHS Top Safety Pick award with updated safety equipment

Thanks to changes in option-package content, the 2021 Ram 1500 crew cab pickup achieves a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). For 2021, the Ram adds Pedestrian Protection as part of the optional Advanced Safety Group, which allows the forward collision prevention system to detect people walking in front of the vehicle. Pedestrian collision mitigation is one of the requirements for earning an IIHS Top Safety Pick rating. In IIHS testing, the Ram's pedestrian-protection system avoided hitting the pedestrian dummy or braked enough to moderate the impact in all tests save for one where the vehicle is traveling 37 mph and the pedestrian is walking in the same direction. Still, the overall results of the vehicle-to-pedestrian tests and the vehicle-to-vehicle collision avoidance tests, where the Ram avoided crashes at 12 and 25 mph, were deemed "Acceptable" and "Superior" respectively. The Ram also achieved a top score of "Good" in the agency's various crash tests. The final hurdle to achieving an IIHS award is headlight performance. For the Top Safety Pick+ level, all available headlights must score Acceptable or Good, and for the one-rung-down Top Safety Pick, at least one available headlight option must score Acceptable or Good. The Ram 1500's SmartBeam curve-adaptive LED headlamps were the only ones to make the grade, which landed the Ram at the Top Safety Pick level. The award applies only to the 2021 Ram 1500 Laramie, Laramie Longhorn, and Limited optioned with the Advanced Safety Group and SmartBeam headlamps. Based on IIHS testing so far, the Ram is the first full-size pickup to achieve a Top Safety Pick award for this year. Related Video:

2014 Ram ProMaster 2500

Front-wheel drive is what sets the all-new Ram ProMaster full-size commercial van apart from its competition. In a segment still choked with thirsty, rear-wheel-drive, ladder frame, pickup truck-based cargo vans, the American automaker is introducing something entirely new - well, new to our domestic market, as Europeans will recognize Ram's fresh entrant as a made-for-USA Fiat Ducato.
While the big ProMaster doesn't have a traditional body-on-frame chassis, it isn't a pure unibody either. Consider it a hybrid of both, with a unibody cab up front and a reinforced high-strength steel subframe in the rear. The platform employs double A-arms and MacPherson struts on the front axle, while the rear uses a simple tubular beam axle. Tires are 225/75R16 at all four corners. The steering is hydraulic rack-and-pinion (allowing an impressive 36-foot turning radius) and there are disc brakes with two-piston calipers all around. It is a solid, if unsophisticated, setup.
This game-changing van, which has already arrived in showrooms with a starting price of $28,630, is propelled by either a gasoline-powered 3.6-liter Pentastar six-cylinder (280 horsepower and 258 pound-feet of torque) or a new turbocharged 3.0-liter four-cylinder diesel (174 horsepower and 295 pound-feet of torque). Ram will offer a traditional six-speed automatic or a new six-speed automated single-clutch manual transmission that drops the hydraulic linkage to improve fuel economy - details are still emerging on this unique gearbox.