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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

The 2018 Ram Limited Tungsten Edition is rough-neck luxury

No one makes offshoots of offshoots quite like FCA. Ram and Jeep in particular seem to have limited edition versions of special edition trims. This week, Ram announced the new Limited Tungsten Edition, a special version of the top-level Limited trim. The packaged adds a number of niceties and is available on the Ram 1500, 2500, and 3500 in a number of cab and bed configurations. The high-end truck market is expanding as customers drop luxury SUVs for kitted-out trucks. The Ram Limited Tungsten Edition adds a number of new features inside and out that make the truck more premium than ever. On the exterior, the 1500 model gets a vented sport hood, body-color bumpers, mirrors, door handles, and running boards, and the massive chrome R-A-M grille. The black headlights are pulled from the Sport model, and the wheels from the Limited trim have a unique satin paint. Ram boasts that the Limited Tungsten Edition has the first suede headliner in the pickup truck segment. Blue and indigo-colored accents are found on the instrument cluster, the steering, wheel, doors, and seats. The deep blue and tan interior is quite handsome and is well matched by the real wood trim. Special badging on the interior marks the model. The luxury truck goes on sale later in 2017, with a base price of $55,120 for the 1500 Limited Tungsten Edition model (compared to $54,270 starting for a 1500 Limited). Prices go up as cabs and bed lengths get longer. Related Video: Related Gallery 2018 Ram Limited Tungsten Edition View 9 Photos Image Credit: Ram Design/Style RAM Truck

Apocalypse Warlord 6x6 Ram 1500 TRX wears its name well

Florida-based Apocalypse specializes in building trucks that look like they're ready for, well, the apocalypse. One of its wildest and most powerful builds is a six-wheel-drive, Ram 1500 TRX-based monster called Warlord, and Barrett-Jackson is selling one of the few units built. Ram's hot-rodded TRX already stands out as one of the most impressive pickup trucks on the market; it's powered by the vaunted 6.2-liter, supercharged Hellcat V8 tuned to 702 horsepower and it features nearly a foot of ground clearance. Apocalypse builds on these solid foundations by adding a second set of driven rear wheels, 37-inch tires on all three axles, and a 750-horsepower evolution of the Hellcat V8. Enthusiast website Muscle Car & Trucks reports that there's also a custom-designed suspension system built with Bilstein components. The end result is a behemoth that's 294 inches long, 94 inches tall, and capable of towing 12,000 pounds. Visual modifications include 20-inch wheels, KC lights above the cab, and "WAR" lettering on both ends, where you'd expect to see "RAM." Inside, there's black and red leather and suede upholstery plus a long list of tech features shared with the standard, four-wheeled TRX. What's not included is a stepladder, which you may need in order to hop inside the cab, though power-operated side steps help reduce the size of the jump. If you want one, you're in luck: there is a Warlord looking for a new home at Barrett-Jackson's Scottsdale 2022 sale, which runs between January 22 and 30. The truck is scheduled to cross the auction block on the 29th at 6 p.m. mountain time. It's offered with no reserve, so the highest bidder will take it home, but don't expect to score a bargain. Apocalypse charges $250,000 before options are factored in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.