2014 Dodge Ram 2500 Cummins on 2040-cars

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Ram teases a new way to get off the beaten path

File this under "What do we have here?" The Ram Trucks Twitter account posted a 15-second video teasing... well, we have no idea what it is, but it's coming this month. The word "Hiking" appears twice in the video of two hikers coming to a fork in a dirt road, where a sign reads, "Caution, unpaved trail ahead." After that, we're only told that "Life's more fun off the beaten path. An exciting new way to get there is coming soon!" Now you know what we know. But if you happen to know more, feel free to give us some clues in Comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ram Trucks via Twitter, World Car Fans RAM Truck Videos

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2016 Ram Laramie Limited is a comfy way to haul stuff in Chicago

Some people want a rugged truck with no frills that can get seriously banged up and muddy. If that's the case for you, you're definitely going to want to avoid the 2016 Ram Laramie Limited debuting as the latest flagship trim on the 1500, 2500 and 3500 models at the Chicago Auto Show. This pickup is for the buyer who still wants to haul stuff around but get the work done while sitting in the lap of luxury. Bystanders as far as the next county are going to have zero problems knowing the oncoming or outgoing driver has the top-level Ram. In a somewhat similar style to the updated look from the Ram Rebel, the word "RAM" appears in billboard-sized chrome letters across the center of the grille of the Laramie Limited. In case folks somehow miss it, the air inlets on either side are practically arrows pointing right to the middle. The rear gets the same motif with an emblem measuring some 20-inches wide. If all of that isn't enough to grab attention, there's also tons of eye-grabbing chrome from end to end. This is not a vehicle meant to blend in. Inside, passengers are cosseted in acres of black Natura Plus leather with Graystone piping and Black Argento wood trim. For a bit of contrast from all the darkness, there are also metallic accents in a color called Liquid Graphite. LED lighting sheds soft illumination throughout the cabin. Take it all in, boys and girls, in the high-res image galleries above and below. Related Video: