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FCA announces the winners of its Design Sketch Battle contest
Fri, Apr 10 2020Fiat-Chrysler Automobiles (FCA) designers Ralph Gilles and Mark Trostle announced the winner of the first Design Sketch Battle on their respective Instagram accounts. The 24-hour contest invited designers and enthusiasts from all over the world to submit their "wickedest and most outrageous designs for a Ram truck." Participants flooded the company's various social media accounts with creative submissions that did not disappoint. Ralph Gilles, FCA's head of design, selected submissions sent by Paul Piliste, Rezo Lomaia, Michael Stanfel, Morten Rabiee, and Joshua Reese. The sketches he selected all put a decidedly futuristic spin on Ram's design language, and one is a tribute to the original Power Wagon introduced in 1946. They embrace the company's rugged side with oversized wheels and ground clearance measured in feet, not inches. Don't look for street-oriented, low-to-the-ground performance -— like Gilles' own Tomahawk GTR sketch from 1995 — here. We've embedded his winners below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mark Trostle, the head of design for Ram and Mopar, published his top picks an hour after Gilles. He selected work by Bryan Johnson, Robin Mathew, Ricky Ryan Goimarac, Jon Sibal, and Sean Smith. His attention gravitated towards futuristic designs, too, but he channeled his inner hot-rodder by choosing what looks like a slammed quad-cab Ram with a front fascia and fender flares from a wide-body Challenger. His fifth pick is one we'd love to see in showrooms: it blends retro-inspired and modern styling cues in a street-oriented high-performance package. His winners are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the world of Lego, designers can compete for the chance to add their one-off creation to the company's catalog of current and classic cars. We don't know if FCA will give the Design Sketch Battle winners the same distinction. In the meantime, Gilles and Trostle both said they'd post more stand-out designs on Instagram over the weekend. Spoiler alert: Someone Photoshopped a Ram 1500 Rebel grille onto a Tesla Cybertruck. You've been warned. Related Video:
Electrified Ram pickup on the way, FCA CEO says
Wed, Oct 28 2020Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram. “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press. With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs. Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.
Chrysler readying 20 Moparized vehicles for SEMA
Tue, 08 Oct 2013The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.
