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2019 Ram Heavy Duty will have more than 170 available Mopar parts

When it comes to factory-backed modifications, few do it better than FCA's Mopar division. Just look at all the gear that's ready at launch for the new 2020 Jeep Gladiator pickup. In the past month or so, we've seen the debut of the Ram 2500 Heavy Duty and 3500, 4500 and 5500 chassis cab models. At the tail end of the 2019 Chicago Auto Show, FCA revealed a whole host of Mopar parts for the heavy-duty Rams. The display truck is a 2019 Ram 2500 Heavy Duty Big Horn with the 6.4-liter Hemi done up in FCA's Blue Streak paint. Most of the parts are going to be ready at launch, though Mopar says some are just concepts at this point. Actual parts include a black powder-coated "Ram Bar" in the bed fitted with five 5-inch LED lights. The lights are triggered by a switch box in the cab. Other Mopar parts on the truck include a bed step and fender flares as well as interior bits like rubber floor mats and stainless steel door handles. The truck is also fitted with a number of parts that aren't actually available. That includes the 17-inch beadlock wheels fitted with Goodyear tires. There are also rock rails and a bed-mounted spare that's good for up to 37-inch tires. Outside of the truck, Mopar will have a number of parts available at the 2500's launch. Customers can get a trailer camera, fifth-wheel hitch, gooseneck ball kit, bed extender, bed liner, a cargo ramp, toolboxes and more. Related Video:

2014 Ram Power Wagon is bigger and badder than ever [w/video]

"The 2014 Ram Power Wagon fills a need for those who travel into extreme terrain for rescue or recreation." - Reid Bigland
More, more, more. That's the philosophy behind the latest Ram Power Wagon. The extra-brawny, Ram 2500-based pickup is back for 2014, and naturally, it's even more extreme than its predecessor.

2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.