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AEV Ram Prospector First Drive

Honestly, the trails that rise above Southern California's Rowher Flats aren't much of a challenge. You can still get yourself hurt if you do something stupid, but the trails are mostly hard-packed dirt with some rocks strewn about. No boulder crawling or river forging here. It's a place that's almost beneath the mighty abilities of the AEV Prospector Ram trucks I'm here to drive. American Expedition Vehicles (AEV) has long been in the business of building seriously capable Jeep Wranglers. Wranglers built for crossing Australia or crawling across the Moab. Wranglers converted into pickups and Wranglers done up in fancy Filson duds. They all have the kind of rugged good looks that project positive sunshine competence vibes about the people who drive one. That's no matter how big a dork the doofus behind the wheel actually is. And now AEV has moved on to modifying and producing parts and complete packages for Ram pickups. Because, why not? Actually AEV has been twisting on Rams since at least 2013 when it produced a Ram concept truck for that year's SEMA Show in Las Vegas. And what happened in Vegas hasn't stayed in Vegas. Sitting on the dust at one of the Rowher Flats assembly areas, AEV's two 2015 Ram "Prospectors" look as if they're making the horizon itself cower. It's not like we're going to be scuba diving today, but the snorkels that snake up each truck's right A-pillar are enough to make even the most jaded off-roader slobber in naked desire. These things don't just look great, they look epic – if Homer were around he'd put aside his Iliad to write up this drive. Reaching back into Dodge truck history – when Dodge trucks were Dodges – AEV has adopted the Prospector name for its modified Rams. Back in the late 1970s and through the 1980s Prospector had been used on various Dodge trim and equipment packages fitted to pickups, vans, and the Ramcharger large SUV. Yes, there were even Prospector packages for the Mitsubishi-made D50 small pickup and the Rampage pickup based on the front-drive Omni. The shovel and pick Prospector logo on the AEV vehicles comes straight from those old Dodges. The gray Ram 2500 crew cab is riding on 37-inch tall BFGoodrich Mud-Terrain T/As surrounding AEV's 17-inch Salta HD wheels and is powered by Ram's latest 6.4-liter Hemi V8. Rated at 410-horsepower by the factory, the gasoline-burning 6.4 Hemi is almost a throwback to the days before every three-quarter-ton and one-ton pickup owner became obsessed with turbodiesels.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

Ram and Jeep Wrangler drive Fiat Chrysler profits up 61 percent

MILAN — Italian American automaker Fiat Chrysler says fourth-quarter net profits rose by 61 percent, powered by North American sales of the all-new Ram 1500 and Jeep Wrangler. Fiat Chrysler Automobiles on Thursday reported quarterly net profits of 1.29 billion euros ($1.46 billion), compared with 804 million euros in 2017. Revenues rose 6 percent to 30.6 billion euros. North America profits grew by 19 percent to 6.2 billion euros, accounting for the lion's share of the automaker's global profits. The carmaker continued to have trouble in Asia, which swung to a loss due to market weakness in China and more competition in Fiat Chrysler's core SUV market. Europe also lost ground, with profits dipping 44 percent on lower shipments and weaker pricing, while Latin America more than doubled. Based on the company's earnings last year, 44,000 unionized U.S. auto workers will get $6,000 profit-sharing checks. That's $500 more than in 2017, but smaller than U.S. rivals Ford and General Motors. On Wednesday, GM announced that workers would get $10,750, while Ford workers will get $7,600.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.