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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2020 Ram 2500 Power Wagon spied, retains live axles and winch

We enjoy the Ram 2500 Power Wagon quite a bit here at Autoblog. It's big, brash and distinctly old-school. The basis for the current truck — the Ram Heavy Duty — goes back nearly a decade, so we've been looking forward to the updated version, especially given just how good the new Ram 1500 is. These new spy shots don't reveal too much, but it looks like the new Power Wagon will be just as capable as the outgoing model. Underneath, you can see that the Power Wagon will stick with a live axle both front and rear. It also looks like the truck might have a sway bar disconnect. The front bumper looks like it will still have a winch, likely another Warn-supplied unit. The wheels and tires are the same as the outgoing model, though the former might get an update when the production car hits the road. We don't know what's under the hood, but we're hoping FCA's sweet 6.4-liter Hemi V8 carries over. You can't make out much of the styling through the camouflage, but, like the current truck, expect it to look a lot like the Ram 1500 Rebel. The fenders look a little higher, and the front lighting is obviously LED. Like the exterior, the Power Wagon's interior should look a lot like the Ram 1500's. Look for more on the Power Wagon and the new 2020 Ram 2500 early next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2020 Ram 2500 Power Wagon View 16 Photos Image Credit: SpiedBilde Spy Photos RAM Truck Off-Road Vehicles Performance ram power wagon ram 2500 power wagon

2020 Chevy Silverado HD vs. 2019 Ram, Ford heavy duty trucks: How they compare on paper

Last year was all about the latest in light-duty full-size pickup trucks, so this year, Ram, Ford and Chevy are launching the heavy-duty variants. The first out of the gate is the redesigned 2019 Ram 2500 and 3500 HD, and Ram dropped all the pertinent specs with the reveal. Chevy followed with the new Silverado HD in Chicago, and Ford revealed updates to the Super Duty at the same show. Ford hasn't released details on output, payload capacity, towing capacity or pricing for the updated Super Duty. As such, we'll be comparing the current Super Duty with the all-new Silverado HD and Ram HD. Both Chevy and Ram have revealed full specs for each of their respective trucks, leaving out only pricing, which we've estimated based on the outgoing models. You can see the raw details in the chart below, followed by extra information and analysis. Some things to keep in mind: These specifications cover all versions of the Ram HD, Silverado HD and Super Duty, such as 2500 and 3500 models, and all the way up to F-450. Specifications can vary widely based on engine, drivetrain, cab and bed configurations, so be sure to take a close look at the specific model you're interested in when you get particularly serious about buying. And of course, be sure to check out our car comparison tool if you'd like to look at other trucks on the market. Engines and drivetrains All three of these trucks offer gasoline and diesel engines, but only the Ram has two versions of the diesel. Starting with gas engines, Ram's 6.4-liter V8 has the power advantage with 25 more horsepower than the next-most-potent Super Duty, but the new Silverado HD's 6.6-liter V8 takes the torque crown at 464 pound-feet, nearly 35 more than the other two gas engines. The Ram is also the only one to pair an eight-speed automatic with the gas engine, whereas the Ford and Chevy make do with a six-speed. With diesel engines, horsepower is a weak point for the Ram. The Ram's entry-level turbo 6.7-liter inline-six is the weakest, as the only one with under 900 pound-feet of torque and under 400 horsepower. Even the high-output version only makes 400 horsepower, while the Chevy makes 445 and the Ford 450. But the tables turn with torque, as the Ram makes a best-in-class 1,000 pound-feet followed by the Ford's 935 and the Chevy's 910. Both the Ram and the current Super Duty diesels each get a six-speed automatic, but the new Silverado HD's diesel gets a 10-speed unit.