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Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

New Winnebago Solis Pocket is the brand's smallest camper van

Winnebago, the brand whose iconic boxy motorhomes with the big "W" logo were a fixture at campgrounds back in the '70s, has since branched out into other RVs including camper vans. The company has just introduced its latest, the Solis Pocket, which is both its smallest and most affordable offering, but one that still packs a lot of features. As surfaced by Motor1, the Winnebago Solis Pocket is based on the Ram ProMaster van with a 136-inch wheelbase and is 17 feet 10 inches long. That makes it almost two feet shorter than the next-larger Solis 59P, which is based on the 159-inch-wheelbase ProMaster. The camper van is powered by a 3.6-liter V6 hooked to a six-speed automatic. That gives it a 3,500-pound towing capacity, and the van comes standard with a trailer hitch. At 113 inches tall and with a 6-foot 3-inch interior height, the Solis Pocket packs a lot into its small space. The camper van sleeps three, two in the drop-down Murphy bed at the rear of the rig and one in a two-seat dinette/sofa that converts to a small single bed. A kitchenette with a two-burner cooktop, a sink with a 20-gallon freshwater tank, and a mini-fridge are arranged on the passenger side of the van. A 3.2-gallon cassette toilet tucks under one of the dinette seats. The two front seats also swivel to face the interior. The price for the Solis Pocket is $95,736. Clearly, "least expensive" does not mean cheap. For reference, the Solis 59P starts at $107,821. If the whole #vanlife is starting to sound unattainable, maybe consider #trailerlife instead. Winnebago's camping trailers start at $22,172, and that roughly $73k cost differential would buy a pretty sweet tow rig. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Idaho Ram dealer offered free elk taxidermy with purchase

A Ram and Jeep dealer in Post Falls, Idaho, was offering free elk taxidermy with the purchase of a new truck. Sadly, the promotion ended yesterday.  Now, is this type of promotion commonplace? I honestly have no idea, but it sure seems novel. Offering free taxidermy of any sort with the purchase of a new car or truck is certainly one thing, but the specificity of the elk really drives it home.  "Hi, I'm looking to buy your blue Ram 1500 Laramie and I just took down this pronghorn that I'd like to get taxidermied for free." "I'm sorry, sir, the promotion only covers elk. But about that Laramie ..." For those wondering, it does seem to be general elk hunting season in Idaho, but after a brief look at Idaho's extensive Big Game Seasons and Rules guide, there is a dizzying number of rules and regulations regarding exactly when and where one can hunt elk as well as what kind of elk one can hunt. Try reading that sentence out loud. Nevertheless, it would logically seem that free elk taxidermy could be enticing for those living in the area of Post Falls, which is in between Coeur d'Alene and Spokane, Washington, near the state border. So hey, why not? Way to get creative Findlay Chrysler Dodge Jeep Ram.  According to the advertisement, the dealer would only cover $1,500 worth of elk taxidermy. Is that enough for a quality taxidermification of your elk? Again, I'd rather not Google that. But it's nevertheless something, right? Related Video: