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Ram open to releasing electric pickup if buyers ask for one

Ram hasn't announced plans to launch an electric pickup yet, but it confirmed it's keeping a close eye on the burgeoning segment in case it needs to jump in. At least half a dozen electric pickups are scheduled to enter production during the first half of the 2020s, including models from Ram's rivals and from start-ups. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Mike Manley, the head of Ram parent Fiat-Chrysler Automobiles (FCA), told The Detroit News. There is not a single electric truck available new in the United States in 2020, but the segment is expected to balloon in the coming years. Tesla and start-up Rivian both introduced close-to-production concepts that remain over a year away from entering production. Ford will make an electric derivative of the 14th-generation F-150, while General Motors will send both Chevrolet and GMC marching into the segment; the latter will resurrect the Hummer name. On paper, it looks like Ram is behind. In reality, it's still too early to tell if the demand is there. What remains to be seen is whether carmakers can turn social-media likes and eye-catching headlines into profitable sales, or if the electric pickup will become the proverbial brown, turbodiesel, and stick-shifted station wagon of the 2020s — a vehicle everyone loves the idea of but that no one wants to spend a dime on. Pickups have ruled America's sales chart for decades, but electric cars remain a small niche at best; they represented a 1.6% share of the market in 2019. Ram is essentially waiting to find out if installing one of America's least popular propulsion technologies in the nation's favorite body style by a long shot will resonate with buyers. "We haven't revealed everything. But, obviously pickup trucks are a key franchise for us, and we're not going to sit on the sidelines if there is a danger that our position gets diluted going forward," Manley stressed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Ram 1500 TRX Back Seat Driveway Test | Jump that gorge with the kids!

The TRX is the newest and sexiest 2021 Ram 1500. It's also the most powerful by a few hundred horsepower and its eye-popping suspension makes it capable of truly eye-popping things off road. As in both "off the paved road" as well as "we've jumped off the road and will eventually land back down upon it." Thing is, though, that suspension makes the TRX shockingly comfortable when you're back on terra firma. It's downright plush, the result of its four-wheel coil springs with extra-long initial travel. In other words, this is one high-performance vehicle you can get without fear of sneering from the significant other about buying some firm-riding sports thing that makes long journeys miserable. Just don't tell them about the fuel bill.  Besides the ride, though, the TRX shares the same crew cab as any other 2021 Ram 1500. Besides having the same sort of palatial legroom as the crew cabs of any full-size truck, the Ram's goes above and beyond in a number of ways, especially in an upper trim level like the TRX.  First off, it reclines. Though not the only truck to do so (hello Tundra!), this is nevertheless a great feature that fully takes advantage of the immense legroom the crew cab affords. Note that the front seats are as far back as they can go in this picture.  One tidbit: The seatback doesn't just tilt backward. There's no room for that. Instead, the top of the seat basically stays put while the bottom slides forward along with the seat bottom. Airplane seats and the reclining chair in my office work in a similar manner. And, since you're basically pulling the seat forward, the reclining mechanism is located between your legs under the seat bottom.  Lots of power available back here, too. There's a proper house-style outlet so you can plug in a toaster or whatever, along with both USB-A and USB-C ports. Note that there aren't four ports, just two with a choice of port type.  Also, check out those seat controls. Not only do the back seats recline, not only are they heated, but they're also ventilated. That's really cool. Literally! Besides the little shelf you can store a phone while it charges, the center console cupholder unit doubles as a tablet holder. Thoughtful touch. Admittedly, that trim piece is a bit wonky. Only noticing that now in the picture. Didn't see it in person.  Here's another thoughtful touch I'm quite certain is specific to the TRX: Molle straps on the front seatbacks to attach whatever you want.

2014 Promaster looks like a Fiat, hauls like a Ram

A new day is dawning, folks. The old-guard vans of our youth are being replaced with a new flock of European-inspired commercial vehicles from the likes of Ford, Nissan (Renault) and Mercedes-Benz. Here in Chicago, Ram pulled the covers off its entry into the reborn commercial van market with the 2014 Promaster, based on the well-known European Fiat Ducato.
Ram makes no bones about the Promaster's Fiat underpinnings, though the company claims it has beefed up the machine for US roads and uses with a re-engineered chassis, a more robust suspension setup, improved brakes (from Brembo), additional corrosion protection, improved climate control and additional safety systems.
Power comes from one of two powerplants options, one gas and one diesel. First up is Chrysler's well-known 3.6-liter Pentastar V6 rated at 280 horsepower and 260 pound-feet of torque mated to a six-speed automatic transmission. For a bit more pulling power and durability, Ram is offering a new 3.0-liter four-cylinder diesel engine pumping out 174 hp and, more importantly, 295 lb-ft of torque at just 1,400 rpm. That engine sends its torquey goodness through a six-speed electronically controlled automated manual gearbox.