2012 Ram 2500 Laramie Longhorn on 2040-cars

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Ram 1500 Texas Ranger Concept celebrates brand's law-enforcement partnership

While the auto industry's eyes are fixed on New York for its annual extravaganza at the Javits Center, Ram is making an end-around play. The truck maker is showing a new concept at the 2015 Dallas Auto Show based on the company's long-running partnership with the Texas Rangers (the lawmen, not the baseball team). Exterior changes to the 1500 are kept rather light, with badging inspired by the Rangers' iconic badges fitted to the front fenders and tailgate. The Rangers' badge is also found at the center of each 20-inch alloy wheel. As for the white/silver color scheme, it "embodies the white hats and silver badges that the good guys always wear." Starting with the handsome Canyon Brown and Tan leather of the Laramie Longhorn, Ram designers fitted four, five-peso coins to the door inserts. Texas Rangers' badges have long been hewn from the limited-issue Mexican currency, hence its inclusion in the 1500. The coins in the front door show "heads" and the back door coins are flipped to "tails." Adding to the unique touches, a prominent Texas Rangers' badge sits over the center console and is also embossed in the leather seatbacks. Even the dash cluster's display shows the Rangers' badge upon startup. Ram and the Texas Rangers formed their partnership back in 2014, with the truck maker "aiding the preservation of the history of the renowned law-enforcement organization," the company said in its press release. You can check out the full gallery of images, which include plenty of updated interior shots, above. As for Ram's press release, that is, as usual, available below. Related Video: Ram Unveils Texas Ranger Concept Truck Ram Texas Ranger concept follows 2014 partnership announcement Iconic Texas Ranger badges highlight Ram's interior and exterior design Western-themed trucks dominate Ram lineup in Lone Star State March 25, 2015 , Dallas - The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum. Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.

Best cars for snow and ice in 2023 and 2024

What's the best car for snow? The real answer is "the one with winter tires." What do we mean by that? You could have the finest, most advanced all-wheel-drive system or four-wheel drive in the world, but if you're running all-seasons (the spork of tires), your fancy four-wheeler won't matter much. The odds are, any vehicle on the road running good winter tires will probably perform adequately in slippery, slushy and/or snowy road conditions. (Here's a more complete explanation of why winter tires are totally worth it). In other words, you don't really need any of the cars on this list. With a set of winter tires, countless others will do the job, and even these will be at their best with proper rubber. You can find a variety of winter tires for your car here at Tire Rack. Keep in mind that you will need a full set of four snow tires for safety and performance, no matter what you're driving. The days of your dad putting just two snows on the family truckster to get it moving in a straight line are long gone. Don't get us wrong, getting a car that performs well in snow and ice is still a worthy criteria for car buyers. According to the U.S. Transportation Department, 70% of Americans live in places that get snow and ice. And much of the country has been blasted with arctic air for much of the new year. So let's look at the cars. First, we're highlighting choices for a variety of buyers and price points. Second, we're not just considering snow; we're considering general wintery conditions people will experience driving to work or school. As such, these are all choices with advanced all-wheel-drive systems, usually with "torque-vectoring" systems that not only automatically shunt power front and back, but side to side between the rear axles. Most have extra ground clearance for getting through deep snow, and we prefer those vehicles with more responsive steering, throttles and transmissions that provide a greater sense of vehicle control in slippery conditions.    Acura RDX Read our Acura RDX Review Acura's Super-Handling All-Wheel Drive system was one of the first to offer torque-vectoring, and besides often being touted for its ability to greatly enhanced dry-road handling, its benefits in the slick stuff can be profound. It's actually surprising that Acura hasn't leaned into this capability further by offering more rugged versions of its vehicles.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.