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2021 Ram 1500 Review | What's new, specs, prices and pictures

This review is cram-packed with everything there is to know about the full 2021 Ram 1500 lineup, including the new 702-horsepower Ram TRX, so we'll go ahead and keep this intro brief. In short, the Ram 1500 continues to be our top full-size pickup choice. It's a grand slam, a hat trick, a 95-yard touchdown pass. From the humble Tradesman to the indulgent Limited, the Ram is a thoughtfully designed and well-executed truck that offers a little something for every buyer. And thanks to that TRX, "every buyer" now includes "guy who wants to go 103 in a desert wash while occasionally jumping a gorge." Sweet. What's new for 2021? While there are plenty of updates and additions for 2021, all are overshadowed by the new Ram 1500 TRX. We extolled its beastly virtues in our TRX first drive review, but in short, this long-awaited answer to the Ford Raptor packs a version of the "Hellcat" 6.2-liter supercharged Hemi V8 good for 702 hp and 650 pound-feet of torque. A new, unique-to-TRX suspension puts that absurd power to the dirt for high-speed desert running, while body modifications include a unique hood and grille, and the flared fenders that add to a whopping 8 extra inches of body width. The interior also gets its own design flourishes, plus a unique center console featuring a gear stick in place of the usual dash-mounted rotary knob.  Now, the other changes. Full-speed forward collision warning is now standard on all trims but Tradesman and Big Horn, which include it in an optional equipment group. Trailering is also made easier thanks to the newly Trailer Reverse Control (it basically steers for you while backing up while hitched to a trailer), power-folding trailer mirrors that are now a stand-alone option, and a new trailer camera prep kit. There's also a new color head-up display available as well as a camera-based rearview mirror. Finally, the new 2021 Limited Longhorn 10th Anniversary Edition features special badging and unique interior trim. 2019 Ram 1500 Interior View 56 Photos What are the Ram 1500 interior and in-car technology like? It's easy to be smitten by the Ram 1500 in its fanciest Longhorn and Limited trim levels, which are bedecked in soft leather, special color schemes and unique styling elements like the Longhorn emblem literally branded into real wood trim. There are unique features like the huge vertically oriented touchscreen and the ventilated reclining back seat. They're easily the most luxurious pickups ever made.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

New auto loans could soon extend out to 84 months

Cars and trucks are more expensive than ever before. In order to boost sales and help consumers afford new vehicles, automakers are offering longer and longer terms for auto loans. This past week, Bloomberg reported that FCA's Ram Trucks division is currently offering the longest loans. Some stretch to 73 months. Jeep, Fiat and Chevy aren't far behind. More noteworthy is that we'll likely soon see lenders moving from 73-month to 84-month loans. That's seven years worth of interest. More than two-thirds of US auto sales come from light trucks like the Ford F-150, Chevy Silverado and Ram 1500. The average transaction price of a new vehicle is well over $30,000. It's not difficult to spec out a heavily-optioned truck up to $60,000. Vehicles depreciate from the moment they roll off a dealer lot, and these six or seven-year loans could hurt consumers and lenders both in the long run. The U.S. Senate voted last week to kill rules that would prevent discriminatory auto lending. These Obama-era guidelines were meant to curtail lenders who offered higher loans based on race, religion, sex or national origin. Related Video: News Source: Bloomberg Chevrolet Fiat RAM Car Buying car loan car values