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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2019 Ram 1500 pickup is keepin' it steel — well, mostly

The 2019 Ram 1500 pickup was ready for its close-up — an extreme close-up — from one of our spy photographers, who recently was able to walk around the entire truck, testing each body panel with a magnet. The result? He determined that the pickup will remain almost entirely steel, except for an aluminum hood and tailgate. This breaks from Ford's weight-saving move to aluminum on the F-150, and now in the coming Expedition, which has been the fodder of Chevy ads. Other details of the Ram 1500 facelift we already think we knew: The truck will get new front and rear facias. Coil springs with optional air suspension are likely to continue. It will get a larger cab. And a hybrid and turbocharged four-cylinder are possibilities. Predictably, a more powerful V8 and a Raptor fighter are rumored. Demon Ram, anyone? Meanwhile, here's a look at some Ram packages being offered for 2018. The 2019 Ram 1500 could debut as soon as January's Detroit Auto Show. Related Video: Featured Gallery 2019 Ram 1500 spy shots aluminum hood Related Gallery 2019 Ram 1500 Dealer Leak Spy Shots Image Credit: Brian Williams Spy Photos RAM Truck aluminum weight reduction

The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video: