2011 Ram 2500 Laramie Longhorn Edition on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Win the ultimate glamping package: an Airstream Caravel and a Ram 1500

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. The first time I ever saw an Airstream was as a kid in Canada, where a friend’s neighbor had actually built the camper into the side of his house (not recommended). It wasnÂ’t until recently did I have the opportunity to use one as it was originally intended. Outside of Yosemite is a place called Autocamp, a luxury campsite made up of Airstreams, complete with spa-like showers and memory foam queen mattresses. This is the world of glamping.  The thing with Airstreams, though, is while they are iconic and incredibly thought out and comfortable, they are not cheap. Sure you can find rotted-out examples on Craigslist for a couple thousand bucks, but the money and sweat equity youÂ’d have to put into it would make you wish you had bought a new one. ThatÂ’s where Omaze has you covered. TheyÂ’re giving away a classic Airstream Caravel 20FB, and, because youÂ’ll need something to tow it with, theyÂ’re throwing in a Ram 1500 too. And if you enter today, you can also win a Mercedes Sprinter camper van. YouÂ’ll never have to worry about roughing it on a road trip ever again.  Win an Airstream Caravel and Ram 1500 - Enter at Omaze Imagine this, instead of taking road trips across the country, waking up with a sore back from camping on the ground or getting bedbugs in some cheap Route 66 hotel, you and three others — thatÂ’s right, the Airstream sleeps four — will wake up well-rested, thanks to memory foam mattresses, pet friendly leather seats, and climate control, ready for whatever adventure awaits. And if you donÂ’t win, you can still sleep easy knowing that your donation went to a good cause.  YouÂ’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." If you do choose to donate, $10 will get you 25 entries, while $50 will get you 500 entries and $100 will get you 1,200 entries. Donations benefit the JuJu Foundation. If you want the ultimate glamping prize, and letÂ’s be honest, who wouldnÂ’t, enter quickly as the deadline to enter is August 26, 2022 at 11:59 p.m. PT.

2022 Ram 1500 gets reworked options to maintain production

Ram was in the mood to giveth at this year's Chicago Auto Show, unveiling three new special edition trucks for the 2022 model year. Mopar Insiders reports Ram is lately in the mood to taketh away, removing or reworking options and features on nearly every trim with the aim of keeping pickup truck production lines running. The biggest blow to the bank account comes from Ram eliminating the Quad Cab on all but the two base trims, Tradesman and Big Horn (called the "Lone Star" in Texas). Seems most buyers on the Laramie and above go with the larger Crew Cab and aren't worried about spending a couple thousand dollars more; the Crew Cab on the Laramie, for instance, is $2,150 more than the Quad Cab. Truck shoppers watching pennies can forget about saving money up front in order to add certain luxuries, too. Come 2022, the smaller cab style can't be ordered with any kind of sunroof, air suspension, Technology Group, or Power Running Boards. When it comes to trims, starting at the bottom, the 2022 Tradesman won't offer an air suspension with any cab style, nor Ram Box storage, nor the multifunction Tailgate. If there's an EcoDiesel under the hood it will only be the HFE version, the standard EcoDiesel nixed on the Tradesman. The HFE variant makes one more mile per gallon in the city and on the highway than the standard EcoDiesel. The Big Horn/Lone Star loses its multifunction tailgate, and the colors Mountain Brown and Frost Beige. To get the rear underseat storage requires ordering either the Level 1 or Level 2 Equipment Groups, the storage can't be had an a standalone option. One step up, the Ram Rebel drops the luxury Rebel 12A package that added a 12-inch Uconnect screen with navigation, nine-speaker audio, and leather-trimmed bucket seats. The trimmed buckets seats will migrate to the Rebel Night Edition package that now costs $525, but can be expected to increase. And the cloth and vinyl bucket seats that now come in black with either red or silver accent stitching will come only in black and red. The Laramie, Limited Longhorn and Limited all shed the Protection Group that added underbody skid plates on the 4x4 models. The Laramie and Limited Longhorn will go almost entirely without any two-tone paint option, the exception being Ivory White and Walnut Brown solely for the Limited Longhorn. On the Laramie, as on the Tradesman, the rear underseat storage goes from being an individual option to part of a group, in this case the Level 1 Equipment Group.