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Ram goes all-in on SAE J2807 tow ratings [w/video]

Thanks to the Society of Automotive Engineers (SAE), when car shoppers look at horsepower and torque figures on vehicles, they know that all the automakers are calculating them the same way. However, that isn't the case when it comes to truck buyers and max towing capacity ratings because each company figures the value differently. That practice finally changes with the SAE's standardized J2807 system, though, and Ram Truck is the first one to apply the new test procedure to its entire light- and heavy-duty pickup range.
All models of the Ram 1500, 2500 and 3500 use the new, standardized rating for the 2015 model year, but buyers might not notice too much difference. According to the company, in 99 percent of cases the max towing weights are unchanged or even improve slightly from last year. That's a strong result compared to the 2015 Chevrolet Silverado and GMC Sierra that are seeing few increases but mostly decreases under the new testing procedure.
"For too long, an uneven playing field existed and towing capacities went unchecked. We're happy to be the only pickup truck manufacturer to align with the SAE J2807 towing standard across our pickup truck lineup," said Mike Cairns, director of Ram Truck engineering, in the company's announcement of the new specs.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Do you like TRX? New Ram 1500 coming to rock the Raptor off-road

BOLOCCO, Italy — Since the brand was spun off in 2009, Ram sales have been on a roll. Although it had some of the oldest vehicles on the market, the automaker sold nearly 700,000 models in 2017, marking its eighth consecutive year of sales growth. At FCA's Italian proving grounds, Ram head Mike Manley talked loyalty, conquest and the brand's next five years. Look for models like the Ram 1500 TRX, new versions of the Ram Heavy Duty and increased electrification and autonomy. At FCA's last five-year extravaganza, we heard a lot of grand plans for Ram. Unlike a lot of things from other brands at that presentation, most of Ram's products hit the market, though not as soon as FCA would have liked. Still, things are looking positive for the automaker. While the product line isn't going to expand much in the North American market, FCA plans to expand the Ram nameplate to new markets worldwide. We'll see finally see new versions of the Ram Heavy Duty at the 2019 Detroit Auto Show. FCA promises the new truck will have the segment's most powerful diesel engine. By 2022, we'll see the debut of the production version of the Ram TRX, a performance-focused truck that should go head-to-head with the Ford F-150 Raptor. Related Video: