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UAW papers reveal release dates for new Dodge, Jeep and Ram models

Documents published by the United Auto Workers union reveal key information about some of the products Dodge, Jeep and Ram will release during the early 2020s. All three brands will try to capitalize on the growing demand for trucks and SUVs in the United States. The agreement between the UAW and Fiat Chrysler Automobiles (FCA) outlines what the period between 2019 and 2023 will look like from an employee's vantage point. The $4.5 billion factory the automaker is building in Detroit will begin manufacturing a three-row Jeep model in 2020, and it will add the next-generation Grand Cherokee to its roster the following year, according to CarScoops. The new Grand Cherokee will also roll out of the Jefferson North facility that makes the current model scheduled to retire shortly before its successor arrives. The Dodge Durango will continue to be built there, and the UAW papers mention a mild-hybrid variant of the SUV due out before the end of 2020. Two body-on-frame Jeep models tentatively scheduled to revive the heritage-laced Wagoneer and Grand Wagoneer nameplates will break cover in 2021. They will be built alongside Ram pickups at the Warren Truck plant, and odds are the three models will share several components under the sheetmetal. Adding the two Jeep models is expected to create 1,400 jobs, FCA predicted. Speaking of Ram, the high-performance TRX model (pictured) aimed at the Ford F-150 Raptor's jugular is penciled in for a 2020 launch. The concept that previewed the model made its debut in 2016, so it's reasonable to assume it will have changed considerably by the time it reaches showrooms. It will be based on the newest variant of the 1500, not on the last-generation model still sold as the Classic. What won't change is the supercharged, 6.2-liter Hellcat V8 between its fenders. The plug-in hybrid Wrangler remains on track for a 2020 launch. The Cherokee will continue to come out of Belvedere Assembly in Illinois, but the UAW's documents mention "fresh models / features" off of its unibody platform. Whether that means new trim levels or additional body styles remains to be seen, but it sounds like something new and Cherokee-related is around the corner. The ancient Dodge Journey shares at least one thing with the beater you drove in high school: a four-speed automatic transmission. The gearbox is finally on its way out, according to the UAW, and the 2.4-liter four-cylinder engine that powers the entry-level model isn't long for this world, either.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler 3.0L EcoDiesel V6: Autoblog Technology of the Year finalist

Offering a diesel engine in an American pickup is anything but new - Ford, General Motors and Chrysler all offer excellent and almost impossibly powerful oil-burning engines in their various fullsize trucks. What is new and novel about the 3.0L EcoDiesel, though, is its size, and the variety of vehicles that use it. It's the smallest engine, as far as displacement is concerned, currently offered in a large truck in the US, and, for 2014 and 2015, it is available in the Ram 1500 and the Jeep Grand Cherokee.
Though it may be small, it's got muscle. While 240 horsepower isn't particularly impressive these days, the engine's 420 pound-feet of torque more than makes up for that. The torque rating is even greater force than even the big 5.7-liter Hemi can muster. Chrysler's well-regarded eight-speed automatic transmission makes the most of all that bull-headed pulling power in both the Ram and Grand Cherokee. Chrysler claims the Ram EcoDiesel 1500 can tow as much as 9,200 pounds when properly equipped, which makes it "90-percent of the Hemi with a night and day difference in fuel economy."
Make no mistake; it's that promise of a sizable fuel economy improvement that many long-haul truckers will be most interested in. In the Ram 1500 that we tested for our Tech of the Year competition, the diesel engine costs $2,850 more than the gas-fed V8, and Ram estimates that EcoDiesel buyers will pay off their investment when compared to the Hemi engine in less than three years, which is considerably less time than the 4.5 or so years the average buyer will keep his or her fullsize pickup. The more you drive, the more you'll save, and the math proves equally as effective in the Jeep Grand Cherokee.