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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

AEV Ram Prospector First Drive

Honestly, the trails that rise above Southern California's Rowher Flats aren't much of a challenge. You can still get yourself hurt if you do something stupid, but the trails are mostly hard-packed dirt with some rocks strewn about. No boulder crawling or river forging here. It's a place that's almost beneath the mighty abilities of the AEV Prospector Ram trucks I'm here to drive. American Expedition Vehicles (AEV) has long been in the business of building seriously capable Jeep Wranglers. Wranglers built for crossing Australia or crawling across the Moab. Wranglers converted into pickups and Wranglers done up in fancy Filson duds. They all have the kind of rugged good looks that project positive sunshine competence vibes about the people who drive one. That's no matter how big a dork the doofus behind the wheel actually is. And now AEV has moved on to modifying and producing parts and complete packages for Ram pickups. Because, why not? Actually AEV has been twisting on Rams since at least 2013 when it produced a Ram concept truck for that year's SEMA Show in Las Vegas. And what happened in Vegas hasn't stayed in Vegas. Sitting on the dust at one of the Rowher Flats assembly areas, AEV's two 2015 Ram "Prospectors" look as if they're making the horizon itself cower. It's not like we're going to be scuba diving today, but the snorkels that snake up each truck's right A-pillar are enough to make even the most jaded off-roader slobber in naked desire. These things don't just look great, they look epic – if Homer were around he'd put aside his Iliad to write up this drive. Reaching back into Dodge truck history – when Dodge trucks were Dodges – AEV has adopted the Prospector name for its modified Rams. Back in the late 1970s and through the 1980s Prospector had been used on various Dodge trim and equipment packages fitted to pickups, vans, and the Ramcharger large SUV. Yes, there were even Prospector packages for the Mitsubishi-made D50 small pickup and the Rampage pickup based on the front-drive Omni. The shovel and pick Prospector logo on the AEV vehicles comes straight from those old Dodges. The gray Ram 2500 crew cab is riding on 37-inch tall BFGoodrich Mud-Terrain T/As surrounding AEV's 17-inch Salta HD wheels and is powered by Ram's latest 6.4-liter Hemi V8. Rated at 410-horsepower by the factory, the gasoline-burning 6.4 Hemi is almost a throwback to the days before every three-quarter-ton and one-ton pickup owner became obsessed with turbodiesels.

2020 Ram 1500 and heavy-duty trucks get Night and Black Edition packages

Ram traveled to the Texas State Fair to introduce a pair of pickups you might not be able to see in the dark. The murdered-out trucks are called Black Edition and Night Edition, respectively. The Black Edition is based on the range-topping Limited variant of the 2020 Ram 1500. It receives -- you guessed it -- a wide panoply of black accents on the grille, tow hooks, bumpers, door handles, and door mirrors. Ram also added black 22-inch alloy wheels and a tonneau cover. The Limited is only offered with a 5-foot-7 cargo box and four doors, but Black Edition buyers can choose two- or four-wheel drive. Engine options include the base gasoline-burning 3.6-liter V6, 3.0-liter EcoDiesel V6, and the mighty 5.7-liter Hemi V8. Rest assured if you plan to work on your own truck, none of the engines receive a coat of black paint, so you'll be able to see what you're doing.  Note that the 2019 Ram 1500 Big Horn and Laramie trim levels is already available with a Black Appearance package, which we reviewed this year. Effectively, the Black Edition extends that darkened courtesy to the range-topping Limited.  The Night Edition package is for the Heavy Duty line of trucks, but it looks a lot like the aforementioned Black Edition trim. It adds a black grille with a body-colored frame, black emblems, and black bezels around the lights, and black wheels. Single-axle trucks get 20-inch wheels, while dually models ride on 17-inch alloys with machined pockets.  The Night Edition package is available on the Big Horn and Laramie variants of the 2500 and 3500 models. Ram noted it can only be paired with a Crew Cab or a Mega Cab. Engine options include the 6.4-liter Hemi V8 and the 6.7-liter Cummins straight-six turbodiesel with 1,000 pound-feet of torque. FCA says the Ram 1500 Limited Black Edition will be reaching dealers late third quarter 2019, which would be any day now. Buyers who want the Heavy Duty-based model will need to wait until "later fourth quarter." The Black Edition starts at $55,385, including destination, a figure that represents a modest $75 premium over the more colorful model. The Night Edition model carries a base price of $39,690, including destination. Pricing for the standard 2020 Heavy Duty hasn't been announced yet, so we don't know how much the package adds to the truck's bottom line.