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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2019 Ram 1500 eTorque First Drive Review | The un-hybrids

Misinformation is already being passed around about the 2019 Ram 1500 eTorque – reports calling the new electrified version of the full-size half-ton pickup truck a hybrid and saying its eTorque system adds torque to the truck's engine increasing payload, towing capacity, and performance. Don't believe a word of it – this isn't a hybrid in the conventional sense of the word. eTorque does not increase the truck's power or capability. Instead, the system feeds in some electric torque at low RPM, which helps with fuel efficiency by spinning up the engine during start/stop operation, smoothing gearchanges, and harvesting some energy from braking – that's basically it. Ram is partially to blame for the hybrid confusion. Although the "h"-word does not appear anywhere on the truck or the vehicle's window sticker, the automaker has chosen to call eTorque a "mild-hybrid system", which implies that it might be able to propel the truck on electric power. But the Ram's small battery pack and single electric motor cannot – it's more similar to the original GM Parallel Hybrid Truck system than the later two-motor, two-mode hybrid system circa 2009. Also, eTorque applies power to the engine and the wheels briefly at very low engine speeds and during gear changes. These applications of power only last for fractions of a second at any given time, some as quick as the blink of an eye. So it's a labeling fiasco, but Ram's explanation of the eTorque system's operation and its benefits, which are significant, can also be perplexing. And the resulting discombobulation is unfortunate, because eTorque is clever, and it really does work. Earlier this week we drove two Rams with the system, one a V6 and one a Hemi, through Kentucky horse country, and came away impressed by its measurable contributions to the truck's fuel efficiency, drivability and smooth operation. We also interviewed Mike Raymond, the Chief Engineer on the Ram 1500, and Brian Spohn, Ram's Vehicle Electrification Manager, Powertrain Engineering, to better understand what it is and how it functions. How eTorque works Ram will offer the 3.6-liter 24-valve V6 with eTorque as the standard engine in most models. The V6 will not be available without eTorque, although we'd be surprised if it wasn't added to the menu at a later date.

Ram granted patent for in-bed ramp system

Most of the patent filings we report on these days are of a pretty high-tech nature: everything from "humanized" navigation systems to 11-speed transmissions. But cool innovations can be lower-tech and clever, too. At least that's our feeling after seeing some proposed plans from Ram. FCA has filed a patent for a system of built-in ramps recessed inside of a truck bed. While stowable ramps aren't new – Ford offers a similar system for the F-150 ­– the level of integration shown in these diagrams seems to be. Drawings show ramps that run on channels in the bed and tailgate, hinged at the end of the extended gate for a gentle upslope into the cargo area. What's more, the system seems changeable, with two ramps set wide or narrow, or just one centrally mounted. Just the thing for switching from motorcycle-loading season to snowmobile-loading season. A granted patent doesn't always lead to a product brought to market, of course. Issues with cost, durability, and demand all have a lot to say about what makes it from design to showroom. Still, we think the proposed RamRamp (feel free to use that, FCA) shows a ton of promise. Speak up truck owners, is a factory-installed ramp system like the one you see here something you'd pay for on your next vehicle? Get into Comments, below, and let us know. Related Video: Featured Gallery Ram in-bed ramps patent drawings News Source: USPTO via Allpar RAM Truck patent