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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram's 700 mini-truck blends Fiat genes with 1500 styling cues

Ram's on-again, off-again sub-1500 pickup is allegedly on its way to production, but we haven't seen it yet. In the meantime, the company's Mexican division introduced a trucklet named 700 built on a unibody architecture. The 700's positioning suggests it picks up where the Dakota left off, but it's a completely different breed of truck. And, while its unibody bones are reminiscent of the Honda Ridgeline, it's a much smaller model that's essentially a badge-engineered version of the Fiat Strada. No, not the hatchback briefly sold in the United States from 1979 to 1982; we're talking about the little, economy car-derived pickup sold in dozens of global markets. Think of the 700 as the Dodge Rampage's distant heir. Visually, its front end borrows a handful of styling cues from the 1500, including an upright grille characterized by a bold Ram emblem and mesh inserts. Called SLT, the base model wears a decidedly downmarket look with black plastic bumpers and steel wheels covered by plastic hubcaps. The mid-range Big Horn blurs the line between a commercial vehicle and a crossover with a practical cargo box, while the range-topping Laramie variant is aimed at motorists who want an outdoorsy daily driver. Ram offers two- and four-door models, though only the SLT is available in the former configuration. The 700 boasts a usable 1,653-pound payload and an 880-pound towing capacity. Power comes from a 1.4-liter four-cylinder engine that sends 84 horsepower to the front wheels via a five-speed manual transmission. Buyers can pay extra for a turbocharged, 1.3-liter four that delivers 98 horsepower. It doesn't appear that four-wheel drive is available, and there's no automatic transmission on the menu. Small and cheap doesn't necessarily mean basic. The 700 can be equipped with a seven-inch touchscreen with Android Auto and Apple CarPlay compatibility, a rear-view camera, and electronic driving aids such as ABS brakes and traction control, plus LED headlights. Laramie models also benefit from partial leather upholstery. Ram will release the 2021 700 in the Mexican market this month, but we're not expecting the model to find its way north to the U.S. Drivers who want a small, unibody truck will need to wait until Ford releases the Maverick, which will ride on the same basic platform as the Escape and the Bronco Sport. It's tentatively due out in 2021 as a 2022 model.

Ram granted patent for in-bed ramp system

Most of the patent filings we report on these days are of a pretty high-tech nature: everything from "humanized" navigation systems to 11-speed transmissions. But cool innovations can be lower-tech and clever, too. At least that's our feeling after seeing some proposed plans from Ram. FCA has filed a patent for a system of built-in ramps recessed inside of a truck bed. While stowable ramps aren't new – Ford offers a similar system for the F-150 ­– the level of integration shown in these diagrams seems to be. Drawings show ramps that run on channels in the bed and tailgate, hinged at the end of the extended gate for a gentle upslope into the cargo area. What's more, the system seems changeable, with two ramps set wide or narrow, or just one centrally mounted. Just the thing for switching from motorcycle-loading season to snowmobile-loading season. A granted patent doesn't always lead to a product brought to market, of course. Issues with cost, durability, and demand all have a lot to say about what makes it from design to showroom. Still, we think the proposed RamRamp (feel free to use that, FCA) shows a ton of promise. Speak up truck owners, is a factory-installed ramp system like the one you see here something you'd pay for on your next vehicle? Get into Comments, below, and let us know. Related Video: Featured Gallery Ram in-bed ramps patent drawings News Source: USPTO via Allpar RAM Truck patent