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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2016 Ram 3500 Heavy Duty now offers 900 lb-ft of torque

After last year's bump to a massive 865 lb-ft of torque for its 2015 3500 Heavy Duty pickup, Ram certainly isn't taking a rest. The model already offers the best towing capacity and most torque in its class, but both figures are growing even higher for the 2016 model year. Now, customers that really need some grunt can order the Cummins 6.7-liter inline-six diesel in the 3500 with a staggering 900 pound-feet of torque and 385 horsepower. Ram claims that this huge figure is the most torque ever available in a mass production vehicle, and it tops the 2015 model by a healthy 35 lb-ft. The added grunt comes thanks to adjustments to the fuel delivery and the turbo's boost, and to better handle things, the rear axle gear now is held with 16 bolts, rather than 12. The tweaks also push the tow rating to an SAE J2807-certified 31,210 pounds, which is absolutely monumental. While not available with the 900 lb-ft version of the Cummins, the Ram 2500 also sees a tiny boost in its max tow rating. The trucks are now capable of hauling up to 17,980 lbs, versus 17,970 lbs last year. The 2016 Ram Heavy Duty trucks go into production in the third quarter and should start arriving at dealers during the fourth quarter of 2015. Prices for the 3500 start at $33,185 and $32,680 for the 2500, after the $1,195 destination charged, respectively. The company hasn't yet announced the cost for the 3500 with the 900 lb-ft Cummins diesel. 2016 Ram Heavy Duty Widens its Leadership Gap With a Triple-decker Presence: Best-in-class Power, Towing Capacity and Payload Capacity • 2016 Cummins 6.7-liter calibration hits a best-in-class 900 lb.-ft. of torque. The most torque ever offered in a mass-production vehicle • 2016 Ram 3500 crushes the competition with up to 31,210 pounds of SAE J2807-spec.

Ram heavy-duty trucks look more conservative than new Ram 1500

We've had a pretty good peek at the 2019 Ram 1500 thanks to spy shots and renderings. (UPDATED January 2018: Here's the full reveal from the Detroit Auto Show.) And from what we've seen of it, it's a major departure from Rams of the past. We haven't seen as much of the Ram heavy-duty line, but these spy shots caught one out on the town, and it appears the Ram 2500 and 3500 will have a less controversial design. The big-rig tall grille is still the truck's focal point, but the design is a familiar one, featuring the same look featured on the current Ram's luxurious range-topping trims like the Ram Laramie Longhorn. We'll have to wait to see if the new heavy-duty trucks will continue to use this grille solely for range-topping trims and if the 1500's new look will venture up to its big brothers, and therefore banish the crosshairs for good. Regardless of the grille design, the headlights still sit fairly low next to it. That emphasizes the semi-truck design since the tops of the fenders are lower than the top of the hood, which cascades to meet said fenders. The headlights also look potentially carry-over. Really, there are so many similarities it leads us to believe the new heavy duty might be more of a refresh than a completely new design. Another interesting thing to note is that this Ram appears to use a similar drivetrain and suspension to the current heavy-duty trucks. Like the vast majority of trucks, it has a solid rear axle, but probably with coil springs as Ram currently does. Up front, though, it seems the solid front axle has also been retained. This should be good news for fans of the off-road-ready Power Wagon. We're probably still a ways away from seeing the heavy-duty Rams. Last year, we learned a rumor that the heavy-duty trucks were delayed for an unspecified amount of time. We wouldn't expect to see anything official about the truck until at least 2019, about a year after we expect to see the 2019 Ram 1500 revealed. Related Video: Featured Gallery Ram Heavy Duty spy shots View 16 Photos Image Credit: KGP Photography Spy Photos RAM Truck