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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2019 Ram 1500 spy shots further hint at a trick tailgate for the Chicago Auto Show

It seems all but guaranteed that the 2019 Ram 1500 is going to get some kind of fancy tailgate for the 1500. The latest evidence comes from our spy shooters who just caught an extremely suspicious truck running around with the whole bed and tailgate area covered. Everything other than the bed is ours to see, so Ram is obviously trying to hide something out back. We reported this morning about some Twitter shenanigans between Ram and GMC during the Super Bowl last night. The back and forth between the two companies resulted in Ram hinting that we'll see something new at the Chicago Auto Show this Thursday. Here's the Tweet thread below: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In dissecting these spy shots, there isn't a whole lot to tear apart. We've got a normal Ram 1500 with a secret or two in the rear. As we zoom into the small patch of white we see through the camouflage, the normal outline of a recessed handle is somewhat visible. It's hard to determine exactly what is under there, because the recessed area is black and doesn't define itself next to the black camouflage. We can say there might be a grab handle in the normal spot you'd find one. There seem to be countless forms for this tailgate to take shape in. Spy photos of a Ram over a year ago with a strange 60/40 split caught our eyes that would probably have the option of opening in a barn-door style. Fiat-Chrysler has experience with split tailgates with its foreign-market Fiat Toro pickup, plus the company filed a patent on split tailgates a few years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A split design is most likely, but if we let the speculative parts of our brains run amok, we could even see a swing-out style tailgate similar to the Honda Ridgeline as possible. A major benefit to Ridgeline's swinging tailgate is easy access to the bed itself, as well as the in-bed trunk. None of the competition has such a useful area under the bed. But it would be hard to see Ram introducing its own trunk, especially when it offers the RamBox bedside storage system. Still, speculation can run wild on this one. The nice part about this mystery is that we won't have to wait long for the solution, since Ram has indicated it'll be solved at the Chicago Auto Show. We'll be on the ground there to try out whatever new-fangled tailgate Ram has to offer. Related video:

Tesla Model 3: Finding perspective

The reveal of the Tesla Model 3 this week was one of the biggest automotive events of the year. The car attracted 180,000 pre-orders in just 24 hours, gave the company's stock a jolt, and set Tesla on a more ambitious growth path for the rest of the decade. It's a staggering feat considering the Model 3 is one car, from one company that's just 13 years old. It begs the question: Is all of this attention warranted? Barclays analyst Brian Johnson urged investors to "take a deep breath," and be mindful that the Model 3 won't likely arrive in "significant volume" until possibly 2019. Though Tesla promises the car will launch in 2017, Johnson points to the slow rollouts of the Model S sedan and Model X crossover as cautionary notes. The potential extended wait didn't temper the enthusiasm of Tesla's faithful, and many put down deposits before they had even seen the car. Johnson compared the hype to a "Black Friday atmosphere," saying the social media buzz went from "insane mode to ludicrous mode," in a riff on Tesla's driving features. Still, the Barclays analyst was admittedly "curmudgeonly" when it came to Tesla's stock price. In comparison, Morgan Stanley called Tesla's shares undervalued, and expects the Model 3 to be the start of cataclysmic changes in the industry. "We have said for some time that, despite its many worthy accomplishments, Tesla had not yet truly disrupted the auto industry," according to a report led by Adam Jonas. "We are now getting a feeling that this may be starting to change." The Model 3 offers a range of 215 miles on a single charge, can sprint to 60 miles per hour in less than six seconds, and has room for five. It will also be capable of charging on Tesla's supercharging network and features the company's autonomous technology. With a starting price of $35,000 before incentives, it's arguably the most futuristic car that's attainable for a wide swatch of American buyers, though the Chevy Bolt EV is comparable (200-plus-mile range, $37,500 MSRP before incentives) in many ways. The Model 3's attainability is what partially drove the hype. It was like Elon was whispering: Y ou can own the future. The question is now: Can Tesla deliver? If it does, this early fanfare will be richly deserved. News & Analysis News: Top Gear appears to be in turmoil as Chris Evans works four hours a day. Analysis: Is this a soap opera or a car show?