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Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2020 Ram 1500 EcoDiesel Limited Drivers' Notes | Black gold

Ram didn’t have fuel economy numbers for us when we first drove the 1500 EcoDiesel, and because of that, a verdict could not be rendered. Today, thatÂ’s no longer the case. In maximum hypermiling 4x2 form, the EcoDiesel is rated at 22 mpg city, 32 mpg highway and 26 mpg combined. That puts it merely 1 mpg away from the Chevy Silverado Duramax, which achieves 33 mpg on the highway. In our testerÂ’s crew cab 4x4 configuration, it was rated at 24 mpg combined. The impressive efficiency can be attributed to the fully reworked 3.0-liter turbodiesel V6 under the hood. It makes 260 horsepower and 480 pound-feet of torque, with the full brunt of that torque being realized at a low 1,600 rpm. ItÂ’s a good thing, too, because the EcoDiesel redlines at 5,800 rpm. Towing maxes out at 12,560 pounds, and it has a payload rating of 2,040 pounds. ThereÂ’s a whole lot of truck to pull around, too. The crew cab backseat leaves enough space for even the tallest of riders to sprawl out, and the front seat is just as expansive and intimidating. As tested, our Ram 1500 was easily one of the most luxurious, expensive configurations one could possibly spec. It was done up in the highest Limited trim, which means every last premium material and feature is along for the ride. The base price was $58,660, but that doesnÂ’t mean Ram didnÂ’t find plenty of room for options. The most expensive of options happened to be the EcoDiesel engine itself, which comes in at $4,995. Yowza. Our truck also had the $3,995 Black Appearance Package, which adds an array of extras like 22-inch black wheels, a 19-speaker Harman Kardon audio system and black accents throughout the exterior. However, the 22-inch wheels were superseded by our truck's $795 Off-Road Group package that added 20-inch wheels with meatier tires, an electronic locking rear axle, multiple underbody skid plates and hill descent control. A $2,295 driver assistance package added adaptive cruise control, lane-keeping assist, a parking assistant, 360-degree camera and ventilated rear seats among other less notable features. Lesser charges like the $1,495 panoramic sunroof, $995 Multi-Function tailgate and $995 RamBox system all contributed to this truck's $75,610 final price. Senior Editor, Green, John Beltz Snyder: The interior in this Limited is busy.