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Chrysler's internal documents question Ram quality as workers protest

Chrysler is reportedly having a hard time ramping up production of its 2013 Ram 1500. According to The Detroit News, only 16 of the 58 trucks built at the Warren Truck Assembly Plant during the model's first hour passed final inspection. While quality eventually improved over the course of the day, just over half of the units built on Thursday were approved for shipment. Even with workers ordered to stay late to fix their mistakes, some 1,078 units remained outside the facility with defects. The problem, according to workers at the plant, is morale.
According to the report, Chrysler recently changed the shift schedule at the plant and workers are unhappy with the new situation. The new plan has workers split into three shifts, each covering four 10-hour days. With the shifts staggered, some workers now have to work nights and on Saturdays. Some employees are so upset that they've taken to protesting, though the move isn't sanctioned by the United Auto Workers.
Meanwhile, Chrysler admits there were internal issues with the launch, but that the company was able to contain them. A spokesperson has said "plant quality indicators are getting progressively better."

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Ram Revolution wants your ideas for electric 1500 pickup

Last week, we reported that Stellantis had trademarked the term “Ram Revolution,” and that it was a potential clue to what the pickup brand would name its upcoming electric 1500 truck. Today, we learn from Ram itself that Ram Revolution is not necessarily the name of a product, but rather a program to gather input for what that product should be. Ram has launched RamRevolution.com in order to do just that, as well as to keep customers apprised of its progress as it works toward the launch of its “1500 Battery Electric Vehicle” in 2024. The accompanying images you see here are RamÂ’s concept for the upcoming EV, which will incorporate learnings from Ram RevolutionÂ’s crowdsourced feedback. Ram is also launching a Ram Real Talk Tour, in which it will solicit “a series of year-long conversations with consumers at various events to better understand what the next generation of Ram Trucks and Vans must do to meet their needs.” Have ideas for what you want your electric Ram 1500 to be, do or look like? Ram wants to hear them. Regardless, Ram says the truck will be “powerful and capable,” and able to perform the regular pickup duties of towing. We already know that it plans to use its STLA Frame EV platform to underpin the 1500 BEV, with a battery capacity up to 101-118 kWh and providing up to 500 miles of range. Ram also says it “will push past what competitors have announced and what customers expect, to deliver a fuller portfolio of technology with more range, power, productivity and convenience.” With products like the Ford F-150 Lightning, GMC Hummer EV, Chevy Silverado EV, Rivian R1T, Lordstown Endurance and other electric pickups all coming to market, Ram has its work cut out for it. “Launched as a standalone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Ram CEO Mike Koval, Jr.  “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.” This Ram 1500 BEV will be the brandÂ’s first big step into the electric age (itÂ’s already taken a small step with plans to launch the ProMaster EV in 2023), with all of its truck and van segments offering electrified variants by 2030.