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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2020 Ram Power Wagon Review | What mud?

A 2020 Ram Power Wagon is not your typical heavy-duty pickup truck. All of them try to be the tough kid on the block, but the Power Wagon goes even further. Just the name, Power Wagon, is synonymous with a tenacious, brash, and mean attitude.  “LetÂ’s go hop in my Power Wagon,” I shout at my friend. I donÂ’t even need to add anything else to that sentence to sound braggadocios. The Ram takes care of it for me. And I do mean hop into it. One does not gracefully step in and out of a Power Wagon, because it is simply far too high off the ground. There are side steps, but they're not one of those automatically-retracting ones that forms a staircase into the cabin. Instead, I grab the A-pillar handle, yank myself onto the step, and then swivel around to fall onto the large, comfy seat.  Once inside, the tough kid mantra starts to slip, but only slightly. Ram brought all the fancy interior appointments from the 1500 over to the Heavy Duty lineup with the 2019 refresh, which means the 2500 Power Wagon also gets all the goodies. Our heavily-optioned test truck doesnÂ’t feel rugged or basic on the inside at all. ItÂ’s covered in black leather, piano black and carbon fiber-look trim, metal accents and digital screens galore. There are still some rather large ‘Power WagonÂ’ badges here and there, plus the big mechanical transfer case shifter (the only Ram HD with one), but the inside is much more luxurious than one would expect from an off-road vehicle. 2020 Ram 2500 Power Wagon View 20 Photos Taking stock of my height relative to other vehicles on the road brings the reality of the Power Wagon back into perspective. Throughout my weekend behind the wheel, there wasnÂ’t another pickup that I passed or pulled up next to at a light that was sitting taller than me. This comes as no surprise, as the Power Wagon features a 2-inch lift from its custom suspension versus other Ram Heavy Duty trucks. It also has Bilstein shocks, front and rear locking differentials and an electronically disconnecting sway bar. Armed with all that, leaving the pavement is a must. Lacking any great off-road trails or logging roads in the southeast Michigan area, I turned the Power Wagon south and aimed for dirt roads. We had just received a few big rains in the area, and some of the dirt roads around here can get egregiously bad to navigate in winter. Thankfully, I found some mud.

Chrysler's mysterious limo spotted in trailer for new Wolverine movie

Way back in the warm, sunny days of June, we reported on a rather strange looking Chrysler-badged limousine spotted during filming for the latest installment in the Wolverine saga. Now, with the first trailer for Logan (or Wolverine 3, if you prefer its informal name) hitting the internet, we're getting another look at the odd limo, along with a few other offerings from Fiat Chrysler Automobiles. There's a flock of "Federal Police" Rams and a spinning, bluish-green Rebel – we're guessing Wolverine and Professor Xavier stole it from some kind of work crew – judging by the gold-ish decals on the door and the work box in the bed. Our look at the Chrysler limo isn't great, although it does appear in two scenes of the trailer. We're thinking these shots are connected, and here's why. Our first sighting comes in a cemetery, where the hulking limo sits in the background while Wolverine takes a pull from a pint of liquor. This scene ties in neatly with the images from June – we've embedded the tweet that posted the original shots at the bottom – which shows Wolverine wearing the same clothing. Comparing the shape of the limo's mirrors in June with a later scene in the trailer, we can safely say that Wolverine eventually ends up driving the limo, with a worried Professor Xavier in the backseat. While FCA hasn't been shy about wanting to hook up with Hollywood blockbusters, Logan is quite a lot different than Star Wars, Episode VII: The Force Awakens, or even Batman vs. Superman: Dawn of Justice. The tone of this entire trailer, from Johnny Cash's baleful cover of Nine Inch Nails' Hurt to the dire medical condition of Patrick Stewart's Professor Xavier, is depressing and emotional. That's a far cry from the super-successful superhero blockbusters that roll out of Marvel Studios every year. You can spot the exterior of the limo at 0:17, the interior at 1:03 (the scene is cut to make it look like Logan and Professor X are driving the Ram Rebel that appears at 1:02), and the police Rams at 0:48. Aside from the new FCAs, there's also a lovely first-gen Ford Bronco. Logan hits theaters on March 3, 2017. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: