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With Ram truck sales surging, FCA may continue production in Mexico

Featured Gallery 2019 Ram 1500 View 22 Photos Image Credit: Reuters Plants/Manufacturing RAM Truck Mike Manley warren michigan

Ram 1200 small pickup rumored on its way to fight Ford Maverick

A report out of Brazil from Auto Segredos (translated), picked up by CarBuzz, claims the U.S. is going to get a baby Ram pickup. The outlet was part of a group of local car media speaking to Antonio Filosa, president of Stellantis South America. Filosa's big announcement was that there'd be a new Ram 1200 truck for our neighbors in the next hemisphere, part of a product onslaught involving 16 new models and 26 revised models over the next three years. The key Auto Segredos line for us is, "The pickup will also be sold in the American market to face the Ford Maverick." If it's true, then this is enormous news. Other details in the report leave us a touch cloudy on what such a pickup will look like for the American market, though. At one point, the AS article says the truck will be built on the Small Wide 4x4 platform used by Stellantis family products like the Jeep Renegade and Alfa Romeo Tonale. The architecture will be resized in Brazil "to be a medium-sized pickup" competing with the segment including the Chevrolet S10 (which is still on sale down there), Toyota Hilux, and Ford Ranger. Ram had a 1200 pickup on sale in the Middle East that was based on the Mitsubishi L200 and fought the Hilux and Ranger, but the Mitsu has always been body-on-frame and we'd wonder at Ram sending a cushy-riding pickup to battle hardcore work trucks. In the U.S., however, we're told the Ram 1200 would fight in the class below that, in the growing field of compact pickups dominated at the moment by the Ford Maverick. The most confusing bit: AS writes, "In the U.S., there are plans for the Ram 1200 to have a chassis-mounted version." The way the piece is translated, Brazil would be getting a midsized Ram unibody pickup to challenge midsized body-on-frame pickups while the U.S. would get a compact Ram body-on-frame pickup to compete against a compact unibody pickup. Something's either been lost in the Google translation, or Ram is truly operating in the fourth dimension if this comes to pass as we're reading it.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.