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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

This or That: 2005 Dodge Ram SRT-10 vs. 2005 Subaru WRX STI [w/poll]

Some cars, due to ultimate desirability, particular rareness, or spectacular performance/prestige eventually become collectible. It's darn near impossible to know which ones will make it into the rarefied stratosphere of collectibility – why is a late 1960s AMC AMX so affordable these days, whereas prices for late '70s Pontiac Trans Ams are soaring? – but there are some useful indicators to keep tabs on. We're not exactly experts on investing, but we do know cars. As such, we've decided to take our non-expertise on one hand, combine it in the other with our knowledge of all things automotive, wad it up, throw it out and ask for your forgiveness. Or something like that. I've challenged Senior Editor Seyth Miersma to choose a car he thinks will become a future collector's item that's not more than 10 years old, and for no more than $25,000. I've done the same, and we vigorously argued for and against each other's picks. I feel good about my choice, but I don't have the best track record in these contests (I've lost three times, won twice, but they've all been pretty close), so, while I'm not going to beg (please vote for me!), I do hope you find my argument convincing. But first, let's hear from Seyth: Miersma: Ten-years old or newer makes this challenging. At that age most vehicles feel like a plain old used car to me, few hit the "classic" button. But the Subaru WRX STI has always been a special car, and the 2005 cutoff year proves to be very attractive for the parameters of our contest. It's rare; with fewer than 5,000 STI models sold that model year. It's probably the best looking WRX STI ever sold in America; narrowly avoiding the dreadful "horse collar" front fascia. And it's got one of the more die-hard car-geek followings out there. For $25,000, you can also still find examples that have reasonable miles, are in good condition, and haven't all been molested by grown-up Initial D wannabes. With the street racers hacking up collectable examples every day, I like my odds for steep appreciation by way of conservation. I couldn't agree more. It really is difficult to predict what cars will catch the eye of collectors, and the WRX STI seems like a pretty good choice. But I think mine is even better, and I can't let him know that I'd love to park just such an STI in my very own garage. And so goes my argument: Korzeniewski: I like your choice as a driver, Seyth. I'm less convinced of its status as a sure-fire collectible.

2020 Ram 1500 and heavy-duty trucks get Night and Black Edition packages

Ram traveled to the Texas State Fair to introduce a pair of pickups you might not be able to see in the dark. The murdered-out trucks are called Black Edition and Night Edition, respectively. The Black Edition is based on the range-topping Limited variant of the 2020 Ram 1500. It receives -- you guessed it -- a wide panoply of black accents on the grille, tow hooks, bumpers, door handles, and door mirrors. Ram also added black 22-inch alloy wheels and a tonneau cover. The Limited is only offered with a 5-foot-7 cargo box and four doors, but Black Edition buyers can choose two- or four-wheel drive. Engine options include the base gasoline-burning 3.6-liter V6, 3.0-liter EcoDiesel V6, and the mighty 5.7-liter Hemi V8. Rest assured if you plan to work on your own truck, none of the engines receive a coat of black paint, so you'll be able to see what you're doing.  Note that the 2019 Ram 1500 Big Horn and Laramie trim levels is already available with a Black Appearance package, which we reviewed this year. Effectively, the Black Edition extends that darkened courtesy to the range-topping Limited.  The Night Edition package is for the Heavy Duty line of trucks, but it looks a lot like the aforementioned Black Edition trim. It adds a black grille with a body-colored frame, black emblems, and black bezels around the lights, and black wheels. Single-axle trucks get 20-inch wheels, while dually models ride on 17-inch alloys with machined pockets.  The Night Edition package is available on the Big Horn and Laramie variants of the 2500 and 3500 models. Ram noted it can only be paired with a Crew Cab or a Mega Cab. Engine options include the 6.4-liter Hemi V8 and the 6.7-liter Cummins straight-six turbodiesel with 1,000 pound-feet of torque. FCA says the Ram 1500 Limited Black Edition will be reaching dealers late third quarter 2019, which would be any day now. Buyers who want the Heavy Duty-based model will need to wait until "later fourth quarter." The Black Edition starts at $55,385, including destination, a figure that represents a modest $75 premium over the more colorful model. The Night Edition model carries a base price of $39,690, including destination. Pricing for the standard 2020 Heavy Duty hasn't been announced yet, so we don't know how much the package adds to the truck's bottom line.