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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Stellantis earnings rise along with EV sales

AMSTERDAM — Automaker Stellantis on Wednesday reported its earnings grew in 2022 from a year earlier and said its push into electric vehicles led to a jump in sales even as it faces growing competition from an industrywide shift to more climate-friendly offerings. Stellantis, formed in 2021 from the merger of Fiat Chrysler and FranceÂ’s PSA Peugeot, said net revenue of 179.6 billion euros ($191 billion) was up 18% from 2021, citing strong pricing and its mix of vehicles. It reported net profit of 16.8 billion euros, up 26% from 2021. Stellantis plans to convert all of its European sales and half of its U.S. sales to battery-electric vehicles by 2030. It said the strategy led to a 41% increase in battery EV sales in 2022, to 288,000 vehicles, compared with the year earlier. The company has “demonstrated the effectiveness of our electrification strategy in Europe,” CEO Carlos Tavares said in a statement. “We now have the technology, the products, the raw materials and the full battery ecosystem to lead that same transformative journey in North America, starting with our first fully electric Ram vehicles from 2023 and Jeep from 2024.” The automaker is competing in an increasingly crowded field for a share of the electric vehicle market. Companies are scrambling to roll out environmentally friendly models as they look to hit goals of cutting climate-changing emissions, driven by government pressure. The transformation has gotten a boost from a U.S. law that is rolling out big subsidies for clean technology like EVs but has European governments calling out the harm that they say the funding poses to homegrown industry across the Atlantic. Stellantis' Jeep brand will start selling two fully electric SUVs in North America and another one in Europe over the next two years. It says its Ram brand will roll out an electric pickup truck this year, joining a rush of EV competitors looking to claim a piece of the full-size truck market. The company plans to bring 25 battery-electric models to the U.S. by 2030. As part of that push, it has said it would build two EV battery factories in North America. A $2.5 billion joint venture with Samsung will bring one of those facilities to Indiana, which is expected to employ up to 1,400 workers. The other factory will be in Windsor, Ontario, a collaboration with South KoreaÂ’s LG Energy Solution that aims to create about 2,500 jobs. The EV push comes amid a slowdown in U.S.

2021 Ram 1500 could finally get tech handed down from HD lineup

Based on details gleaned from spy shots of a 2021 Ram 1500 Laramie Sport Quad Cab 4x4 prototype, Mopar Insiders believes the 2021 Ram 1500 will adopt a few serious pickup convenience features, two of which have found homes on Ram heavy duty pickups for years. The first is towing mirrors with cameras as part of the pickup's 360-degree camera system. The Surround-View Cameras can be had as part of the Advanced Safety Group on the 1500 now, but they haven't been available with the trailer tow mirrors. On the heavy duty Rams, the Surround-View Cameras come as part of the Towing Technology Group. It's possible Ram will address the omission with next year's 1500 pickup. The same mirrors have been seen on the Ram 1500 Rebel TRX prototypes as well. The second hand-me-down from the heavy duty range is a bed-view camera mounted on an LED brake light at the back of the cab — Ram calls it the Center High-Mount Stop Lamp with Cargo View Camera. Some Ram owners making mods to their trucks, like installing a Tazer DT plug-in to access more vehicle settings, have discovered the camera line already installed as part of the harness. Next year could be when Ram decides to activate it. The last feature is trailer steering knob that serves a similar function to the Pro Trailer Backup Assist that can be optioned on the Ford F-150. The knob has been seen on leaked interior shots of the Rebel TRX, so it's assumed to spread to the rest of the 1500 trims. When backing up with a trailer, a driver turns the steering wheel in the opposite direction he wants to trailer to go. To make the job easier for occasional haulers, in a truck with trailer steering feature, the driver turns the dial in the direction he wants the trailer to go, and the software takes care of turning the truck to make the request happen. Since the fifth generation Ram 1500 only arrived for the 2019 model year, we don't expect substantive changes for 2021. Another big addition would be Uconnect 5, which debuts on the 2021 Pacifica but could slide to the Ram side of the family before the new model year. Related Video: