2025 Ram 1500 Laramie 4x4 Crew Cab on 2040-cars

Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2019 Ram 1500 Tradesman shows off its simple lights

Each time a spy photographer has caught the 2019 Ram 1500 pickup running around, it's always had the same style of lights and grilles. This time, one of our photographers caught two Rams that have noticeably different versions of those body parts. The first one shown above has the same grille we've already seen. The difference is that the flashy LED-accented headlights are gone. Instead, it uses much simpler, more conventional reflector-style headlights. That doesn't mean Ram hasn't taken the time to give them a little flair, though. The lamps are divided such that the upper element lines up with the upper portion of the grille, and the lower portion with the grille bars and lower opening. The taillights are much simpler, too, also using a reflector setup and very clear lenses. These plain headlights lead us to believe that this is a base-model 1500 Tradesman. The second Ram shown has its lights well-covered, but the grille is exposed, and it's also different from past prototypes. It has a wavy mesh pattern in the grille openings rather than slats. The crossbar design remains, though. This different grille also confirms that Ram will offer appearance variations to distinguish models. We're not sure if this is a higher-level or lower-level trim, though. We would have a better idea if we could see the lights. All our questions should be answered soon, since the new Ram 1500 will be fully revealed next week at the Detroit Auto Show. Then we'll see all the grilles and headlights and their associated trims as they were meant to be. Related Video:

Junkyard Gem: 1997 Dodge Ram 2500, Vanlife Edition

During my journeys through the big self-service car graveyards of Colorado's Front Range, I find some interesting art cars and labor-of-love hand-built camping vehicles, plus lots of machines with impressively high final odometer readings. Today's Junkyard Gem is one that combines all three types in one fascinating late-20th-century package. I shot these photos way back in December of 2019, just before the pandemic sent thousands of new adventurers pursuing #vanlife dreams on the roads of North America. This '97 Ram three-quarter-ton van is the third generation of a Chrysler van lineage stretching back to 1970. It began life as a 127" wheelbase cargo version with the Maxi stretched rear. The 2500 Maxi's total length of just over 19 feet made it a good starting point for a camper conversion. MSRP for this hauler was $19,600 when new, or about $36,505 in 2022 frogskins. So much work went into this Ram's interior fittings and exterior paint that I knew I'd be able to find something online about its history. After a few fruitless attempts soon after I shot the photos, I back-burnered my Adventure One Van research project for a while. Then, just last weekend, success! It turns out that this van was customized by Antonio de Irun, a multidisciplinary artist in Boulder, Colorado. He refers to this Dodge as an "Adventure Reform Van" and there's a page documenting its construction on the website of a Florida custom-van company. Most of the nice stuff that was inside got removed before the van entered the junkyard ecosystem, but you can see the general structure of the living and storage layout. Plenty of carpentry and upholstery work went into the Adventure Reform Van aka Adventure One. There's electrical wiring, insulation, everything needed for life on the road. Many, many hours of work must have gone into the intricate paint designs all over the vast expanse of Ram Maxi body. So why didn't this van survive into the era of pandemic vanlife? I think this odometer tells us why: 292,844 total miles, of which I'm assuming 200,000 miles were spent on a powertrain-punishing life of deliveries and trips to job sites. The engine is this 5.9-liter Magnum V8, a modernized version of the good old LA-series 360 equipped with the distinctive "beer barrel" intake manifold and rated at 234 horsepower and 330 pound-feet. The 360 first hit the road in the 1971 model year, with production of 360s and the later Magnum 5.9s continuing well into our current century.