2024 Ram 1500 Laramie Longhorn on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

FCA and Cummins named in diesel emissions class-action lawsuit

Chrysler is now the first United States-based carmaker to be sued for allegedly skewing emissions results. In a move that sounds eerily similar to the troubles of European manufacturers, Chrysler is claimed to have hid diesel engine characteristics causing emissions as much as 14 times higher than permitted by regulations. According to Bloomberg, the lawsuit alleges that Chrysler, together with its diesel engine partner Cummins, has concealed the nitrogen oxide output of certain Ram vehicles produced between 2007 and 2012. The NOx pollutants were meant to be broken down in a process called regeneration in the truck's NAC system, or NOx Absorption Catalyst, which predated the 2013-introduced SCR, or Selective Catalytic Reduction system. By design, the NAC captures and stores NOx emissions, converting them to nitrogen and oxygen through a catalytic process. The lawsuit claims the Cummins engine's system has a limited capacity to store the emissions, and as a result the pollutants escape, increasing emissions, worsening fuel consumption and wearing down the catalytic converter. The later, cleaner SCR system uses a urea-water injection, and it gradually replaced the NAC on Cummins 6.7-liter engines, as it was first implemented in 2011 and made standard in 2013. As Bloomberg notes, the model years of Ram trucks involved in the lawsuit predate the earliest Volkswagen "Dieselgate" models by two years. The lawsuit, filed on behalf of 500,000 truck owners, accuses Chrysler and Cummins of fraud, false advertising and racketeering. As an underlying motive, the filing mentions a 2001 change in EPA emissions standards. Announced to become effective in 2010, the EPA requirements drove Chrysler and Cummins to try and reach those already by 2007. However, the NAC system is said to have fallen short of these goals, and the filing claims that Chrysler and Cummins chose to "rig" the engines instead. The affected vehicles predate the 2014 merger of Chrysler and Fiat. FCA US has released a statement regarding the lawsuit, saying it will contest the lawsuit "vigorously". News Source: BloombergImage Credit: Getty Editorial Government/Legal Green Chrysler Dodge RAM Emissions Diesel Vehicles FCA cummins diesel

2022 Ram 1500's G/T package reportedly includes Mopar goodies

Ram will fill the gap between the Hellcat-powered, 702-horsepower TRX and the rest of the 1500 range with an option package called G/T, according to a recent report. It will allegedly make its debut for the 2022 model year. Enthusiast website Mopar Insiders learned from unnamed sources that the G/T package will be available on the Sport, Rebel, and Laramie models. While it won't send shivers down the TRX's spine, it will add a cold-air intake system from the Mopar catalog, a 3.92 rear axle, and a specific exhaust system. G/T-only exterior decals and what Ram refers to as a Sport Performance Hood (likely one with a vent) will add a sporty touch to the design. Inside, G/T-spec trucks will ditch the standard 1500's knee-high shift dial in favor of a TRX-like console-mounted gear selector and shift paddles. Leather on the steering wheel, a floor console, power-adjustable front bucket seats, LED footwell lighting, and package-specific trim pieces are also on the list of upgrades included in the bundle. There's a memory function to save your preferred seat, radio, and mirror settings, too. But, if you can't find a comfortable position by moving the eight-way driver's seat, you'll be able to electronically adjust the pedals as well. What remains to be seen is how much Ram will charge to add the G/T package to a Sport, Rebel, or Laramie truck. It hasn't announced that the bundle is on its way, let alone revealed pricing information or availability. If the report is accurate, we expect that additional details about the 1500's sportier sibling will emerge in the next few months. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.