2024 Ram 1500 Laramie on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ram/Jeep Ecodiesel engine has Maserati roots

The 3.0L turbodiesel V6 in the 2014 Ram 1500 EcoDiesel earned a slot on Ward's Automotive 2014 10 Best Engines for its power, fuel economy and refinement. In a piece looking at how Fiat subsidiary VM Motor developed the engine, Ward's also makes note of the fact that the same lump goes in diesel versions of the Maserati Quattroporte and Ghibli. They're tuned a bit differently, naturally, with the QP putting out 275 horsepower and 442 pound-feet of torque, the smaller, lighter Ghibli making do with the same number of horses but a lower torque output of 420 lb-ft.
The 240 horsepower and 420 pound-feet put out by the oil-burning six-cylinder in the Ram was tamed with a host of advances, but it appears that Ram hasn't tamed demand: the initial allocation of 8,000 engines was spoken for within three days of the truck going on sale. Head over to Ward's to read the story of how Ram worked out the equation light-duty-pickup + diesel = success.

2019 Ram 3500 Regular Cab Big Horn Review | No B.S., just lots of truck

While luxury trucks of all sizes from all makes are growing in popularity, they are particularly prevalent in the heavy-duty segment, where they tow toys worth far more than the truck itself. Want proof? The volume-selling GMC Sierra HD is actually its most expensive version: the Denali, slathered with leather and chock full of convenience features. But the person who buys this 2019 Ram 3500 4x4 Big Horn Regular Cab would say they don't care about any of that crap. This is a dedicated tool for towing and especially hauling — even more dedicated than the Ram 2500 HD that was also overhauled for 2019. It has a regular cab with a three-person bench and no back seat. It has the longest bed available at 8 feet with the heftiest payload. Packing a standard 6.4-liter 410-horsepower Hemi V8, it can tow as much as 17,490 pounds. The 3500 is also the only Ram pickup that doesn't have a coil spring rear suspension. The five-link setup with coils in the 1500 and 2500 are abundantly strong for their respective segments, while providing superior ride and handling to boot, but when you enter 3500 territory, the old-fashioned leaf spring is still required (an auto-leveling rear air suspension that still utilizes the leaf springs is optional, but our truck was not so-equipped). Remember this when you're choosing between 2500 and 3500 trucks, because if you don't need the 3500's extra capability (more on that later), you're going to be suffering when the bed isn't loaded or the tongue isn't attached to something humongous. The ride is quite simply appalling, crashing over bumps and launching you from your seat into the shoulder belt. The 2500's is far superior. But of course, anyone who has ever driven a "1-ton" pickup would find such a comment charming. "No kidding," they'd likely say, "tell us something we don't know." Well, it probably wouldn't be that the ride settled down substantially when I loaded it with a relatively paltry amount of weight. The 500 pounds of mulch I dropped into the bed was quite obviously a light lift for a truck with a 4,660-pound payload, but I can't dump river rock into every truck I test. I also didn't have a 17,000-pound something around to tow. I hereby apologize. Yet, the point of this heaviest-duty regular-cab pickup was still made. If you owned a number of different vehicles or needed something to keep on a ranch for working purposes only, this is exactly the type of truck to keep on hand.