2024 Ram 1500 Big Horn/lone Star on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

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2023 Ram 1500's Built to Serve EMS edition honors medics

Ram's latest iteration of its Built to Serve line of Ram 1500 pickups is out, and this time the truck maker honors emergency medical services personnel, the folks who bring lifesaving aid to your door. As we've emerged from a pandemic and are settling into an endemic, the choice to honor EMTs and other emergency field workers seems a natural one. It's a group of folks who have a critical role in society, especially in the past couple of years. “The Ram 1500 ‘Built to ServeÂ’ EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” said Ram CEO Mike Koval Jr. “At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day.” The EMS edition comes in two colors, the Hydro Blue that you see here, and Bright White. The interior is black, with "performance" cloth and vinyl seats that have blue accent stitching. You'll also know it, along with others in the Built to Serve line, by the American flag and Built to Serve branding on the quarter-panel. It has a black grille and dark accents that include the side steps and exhaust tips, 20-inch gray aluminum wheels, and it's equipped with 4x4 Off-Road Equipment Group content so you can go wherever you're needed: all-terrain tires, skid plates, locking rear axle and hill-descent control. Inside, it shares features from the other Built to Serve trucks: the Velcro upholstery panels that allow you to adhere department or unit patches, along with the PALS/MOLLE webbing on the front seat backs for organizing gear. And of course there's badging inside the truck as well as outside. So far, there have been Built to Serve editions to honor the U.S. Army, Navy, Air Force, Marines, Coast Guard and Firefighters. (But nothing for Space Force?) A second round of trucks is meant to honor first responders: firefighters, police and now EMS workers. Built to Serve packages are based on Big Horn/Lone Star Crew Cab models. You've got a choice of the 3.6-liter Pentastar V-6 or 5.7-liter eTorque and non-eTorque V-8. The Built to Serve EMS starts at $56,810, which includes the $1,895 destination charge. It's on sale now, with builds starting soon. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The 2021 Ram 1500 TRX is the most intense off-road truck ever built