2023 Ram 1500 Longhorn on 2040-cars

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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

1968 Dodge D200 'Lowliner' adds low-down diesel torque to a lowrider

When Mopar does a custom classic car, it's always spectacular, whether it's a Dodge muscle car like the 1,000-horsepower Super Charger or the monster Jeep Five-Quarter off-road pickup. For SEMA this year, Mopar skipped another Dodge sports coupe in favor of a 1968 Dodge D200 pickup truck done up as a lowrider, but with a twist. Or more accurately, with lots of twist. Under the gorgeous candy red metallic body is a 5.9-liter 24-valve Cummins turbodiesel straight-six. It makes an estimated 325 horsepower and 610 pound-feet of torque, and it's paired with a six-speed manual transmission. Representatives from Chrysler estimated the weight of the engine and transmission alone at 1,100 pounds. The diesel engine's power goes to the rear wheels, which are 22 inches in diameter and 11 inches wide with fat 325-mm tires. The front wheels are a tad narrower at 9.5 inches. 1968 Dodge D200 View 7 Photos As cool as the powertrain is, the exterior and the interior of the truck can't be ignored. This generation of Dodge pickup is already intriguing with its distinct character line with a little kink at the end and ribbed and louvered hood. These unique styling cues are accented now that Dodge removed various other details from the body such as the door handles, metallic trim and such. The bumpers were also reshaped to better fit the contours of the body, and the front wheels were pushed forward to reduce the long overhang of the stock truck. The bumpers, grille, and "smoothie" style alloy wheels were also painted in a solid cream color rather than chrome, which both accents the deep red body and gives the truck a more workmanlike feel, as low-trim cars typically had painted trim instead of chrome or stainless steel. The red paint also features subtle Cummins logos on the fenders and Dodge block lettering on the tailgate. The interior continues the simple and classy theme. The original bench seat remains, but with saddle brown leather upholstery. Leather trim has been added throughout, and exposed metal parts have been painted in the same color as the exterior. Simple gray cloth floor mats cover the bottom of the cab, and the instrument panel uses new Mopar gauges in a machine-turned metal housing. The original steering wheel remains, but a custom shifter with red Cummins shift knob sticks through the floor.

Certain Chrysler owners eligible for buyback program

Certain car owners whose Chrysler vehicles contain dangerous defects will soon have a way to get rid of their lemons without losing money. As part of an agreement with federal regulators, Fiat Chrysler Automobiles has agreed to buy back more than 500,000 vehicles susceptible to veering out of control without warning at above market-value prices. The deal mainly covers certain models of RAM trucks, the Dodge Dakota pickup and Dodge Durango SUV. Further, owners of more than 1.5 million Jeep Liberty and Grand Cherokees at heightened risk for lethal fires are eligible to trade in their vehicles at above market value or, alternately, get a gift certificate if they prefer to have repairs made. Chrysler has "a heavy responsibility to make sure the products they make are safe for the traveling public," said Mark Rosekind, administrator of the National Highway Traffic Safety Administration. "... Here, we are sending an unambiguous signal to industry that if you skirt the laws or violate the law, or don't live up to the responsibility that consumers expect, we are going to penalize you." The buy-back and trade-in options for motorists come as part of an unprecedented penalty NHTSA slapped against Chrysler for violating federal motor-vehicle safety laws. Chrysler will pay a $105 million fine, the highest ever levied by the regulatory agency. In addition to the buy-backs, Chrysler also agreed to an independent monitor for three years. Investigators had outlined problems in the company's conduct in 23 recalls that affected more than 11 million defect vehicles. As part of a consent-order agreement, Chrysler acknowledged it did not notify vehicle owners of recalls in an effective manner and did not notify NHTSA of safety problems. Though those recalls affected millions of drivers, the buy-back and trade-in options are only for a small portion of the vehicles involved. Because Chrysler struggled to fix the problem and no repair was apparent, Rosekind said the buy-backs are reserved "for customers who didn't have a remedy." Buy-backs are for trucks and SUVs affected by three recalls that occurred in 2013 (recalls 13V-038, 13V-527 and 13V-529), that addressed a rear-axle pinion nut that could come loose and cause a loss of vehicle control. Those recalls covered 579,228 vehicles, including 2009-2012 Ram 1500, 2500, 3500, 4500 and 5500 trucks, 2009-2012 Dodge Dakotas, 2009 Chrysler Aspen and the 2009 Dodge Durango.