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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

2019 Ram 2500 Heavy Duty starts at just over $35,000

Pricing has been announced for the 2019 Ram Heavy Duty models, and they are barely more expensive than the old models. The 2019 Ram 2500 starts at $35,090, just $350 more than the outgoing version. The base 3500 model starts at $36,540, which is only $400 more than before. The chassis cab version starts at $36,445. This pricing keeps the new Ram close to the price of the current price leader, the Ford F-250, which starts at $34,745. Both 2500 and 3500 models come in at less than the current Chevy Silverado 2500HD's base price of $39,095. These prices will get you a Ram Heavy Duty with the standard 410-horsepower 6.4-liter gas-powered V8. For the entry-level Cummins diesel engine with 370 horsepower and 850 pound-feet of torque, you'll need to add $9,100. The high-output Cummins engine with 400 horsepower and 1,000 pound-feet of torque is naturally even more expensive at $11,795. Now we also know that full-size trucks can get pretty expensive, and the Ram Heavy Duty is no exception. The most expensive starting price is for the Ram 3500 Limited with the Mega Cab and four-wheel-drive, at $67,050. Adding the high-output Cummins engine would bring that to $78,845. We don't know what options will be available, but we wouldn't be surprised if that particular truck could crest $80,000 with a few extras. Related Video:

Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.