2022 Ram 1500 Laramie on 2040-cars

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An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

2023 Ram 1500 gets tech upgrades, Limited Elite special edition

The 2023 Ram light-duty and heavy-duty lineups gain a suite of minor upgrades and a revamped special edition. Starting with the 1500, all trims gain Rear-seat Reminder Alert and an LED hitch lamp in the tailgate handle. Models above the two Tradesman trims will have access to an optional 12-inch frameless digital gauge cluster. The gauges can be displayed in digital or analogue form, further customization in the form of five configurable tiles and nearly 24 menus, and cluster configurations able to be saved to a particular user profile. Every 1500 trim that gets the 12-inch Uconnect 5 system will also get Stellantis' Emergency Vehicle Alert system, a boon for distracted drivers who might not realize there's an emergency vehicle approaching. The Ram 1500 Rebel will come with Selec-Speed Control standard. Swiped from Jeep and the TRX pickup, Selec-Speed Control is effectively off-road cruise control. Using buttons on the steering wheel, the driver can set the speed between 0.6 to 5 miles per hour when the transfer case is in 4WD Low. The feature will join the optional Back Country Package that can be optioned on the Big Horn and Lone Star trims, and the Off-Road Group available to the Big Horn, Lone Star, Laramie, Limited Longhorn and Limited trims. That Off-Road Group unlocks another goodie for 2023, being 22-inch all-terrain tires, but only for the Laramie, Limited Longhorn and Limited models. One special edition continues and another swings in. The Ram RED Edition carries on into 2023 for the Limited Crew Cab. It gets red RAM lettering in the grille and on the doors outside, the same again on the center console lid. For next year, it comes with a UV-C light in the glove box. Place an item in the glovebox and press a button a button on the center console, that light turns on for three minutes to kill pathogens like bacteria, viruses, mold and fungus. The RED model is part of Stellantis' pledge to help the Global Fund fight health emergencies in partnership with the 16-year-old non-profit RED. The new special trim is the 2023 Ram 1500 Limited Elite Edition. This is Ram's continued swapping of names for special editions on the Limited, which has seen the 10th Anniversary and Southfork names in recent years. The $2,145 10th Anniversary Package rolls on into the new model year.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).