2022 Ram 1500 Laramie on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

New Winnebago Solis Pocket is the brand's smallest camper van

Winnebago, the brand whose iconic boxy motorhomes with the big "W" logo were a fixture at campgrounds back in the '70s, has since branched out into other RVs including camper vans. The company has just introduced its latest, the Solis Pocket, which is both its smallest and most affordable offering, but one that still packs a lot of features. As surfaced by Motor1, the Winnebago Solis Pocket is based on the Ram ProMaster van with a 136-inch wheelbase and is 17 feet 10 inches long. That makes it almost two feet shorter than the next-larger Solis 59P, which is based on the 159-inch-wheelbase ProMaster. The camper van is powered by a 3.6-liter V6 hooked to a six-speed automatic. That gives it a 3,500-pound towing capacity, and the van comes standard with a trailer hitch. At 113 inches tall and with a 6-foot 3-inch interior height, the Solis Pocket packs a lot into its small space. The camper van sleeps three, two in the drop-down Murphy bed at the rear of the rig and one in a two-seat dinette/sofa that converts to a small single bed. A kitchenette with a two-burner cooktop, a sink with a 20-gallon freshwater tank, and a mini-fridge are arranged on the passenger side of the van. A 3.2-gallon cassette toilet tucks under one of the dinette seats. The two front seats also swivel to face the interior. The price for the Solis Pocket is $95,736. Clearly, "least expensive" does not mean cheap. For reference, the Solis 59P starts at $107,821. If the whole #vanlife is starting to sound unattainable, maybe consider #trailerlife instead. Winnebago's camping trailers start at $22,172, and that roughly $73k cost differential would buy a pretty sweet tow rig. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Apocalypse Warlord 6x6 Ram 1500 TRX wears its name well

Florida-based Apocalypse specializes in building trucks that look like they're ready for, well, the apocalypse. One of its wildest and most powerful builds is a six-wheel-drive, Ram 1500 TRX-based monster called Warlord, and Barrett-Jackson is selling one of the few units built. Ram's hot-rodded TRX already stands out as one of the most impressive pickup trucks on the market; it's powered by the vaunted 6.2-liter, supercharged Hellcat V8 tuned to 702 horsepower and it features nearly a foot of ground clearance. Apocalypse builds on these solid foundations by adding a second set of driven rear wheels, 37-inch tires on all three axles, and a 750-horsepower evolution of the Hellcat V8. Enthusiast website Muscle Car & Trucks reports that there's also a custom-designed suspension system built with Bilstein components. The end result is a behemoth that's 294 inches long, 94 inches tall, and capable of towing 12,000 pounds. Visual modifications include 20-inch wheels, KC lights above the cab, and "WAR" lettering on both ends, where you'd expect to see "RAM." Inside, there's black and red leather and suede upholstery plus a long list of tech features shared with the standard, four-wheeled TRX. What's not included is a stepladder, which you may need in order to hop inside the cab, though power-operated side steps help reduce the size of the jump. If you want one, you're in luck: there is a Warlord looking for a new home at Barrett-Jackson's Scottsdale 2022 sale, which runs between January 22 and 30. The truck is scheduled to cross the auction block on the 29th at 6 p.m. mountain time. It's offered with no reserve, so the highest bidder will take it home, but don't expect to score a bargain. Apocalypse charges $250,000 before options are factored in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.