2022 Ram 1500 Big Horn/lone Star on 2040-cars

Auto blog

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Idaho Ram dealer offered free elk taxidermy with purchase

A Ram and Jeep dealer in Post Falls, Idaho, was offering free elk taxidermy with the purchase of a new truck. Sadly, the promotion ended yesterday.  Now, is this type of promotion commonplace? I honestly have no idea, but it sure seems novel. Offering free taxidermy of any sort with the purchase of a new car or truck is certainly one thing, but the specificity of the elk really drives it home.  "Hi, I'm looking to buy your blue Ram 1500 Laramie and I just took down this pronghorn that I'd like to get taxidermied for free." "I'm sorry, sir, the promotion only covers elk. But about that Laramie ..." For those wondering, it does seem to be general elk hunting season in Idaho, but after a brief look at Idaho's extensive Big Game Seasons and Rules guide, there is a dizzying number of rules and regulations regarding exactly when and where one can hunt elk as well as what kind of elk one can hunt. Try reading that sentence out loud. Nevertheless, it would logically seem that free elk taxidermy could be enticing for those living in the area of Post Falls, which is in between Coeur d'Alene and Spokane, Washington, near the state border. So hey, why not? Way to get creative Findlay Chrysler Dodge Jeep Ram.  According to the advertisement, the dealer would only cover $1,500 worth of elk taxidermy. Is that enough for a quality taxidermification of your elk? Again, I'd rather not Google that. But it's nevertheless something, right? Related Video: