2015 Ram 1500 Tradesman on 2040-cars

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More Ram trucks recalled over tailgate issue

Almost a year ago Fiat Chrysler recalled roughly 1.6 million Ram trucks over an issue with the locking power tailgate. The actuator limiter tab for the power locking mechanism could fracture, which would permit the actuator's lock-rod control to move beyond its limits. That would pull the locking rods open, thereby allowing the tailgate to open at any time. The 2018 recall covered Ram 1500, 2500, and 3500 pickups from the 2015 to 2017 model years, with the five-foot-seven and six-foot-four beds and the power locking tailgate option. Trucks with eight-foot beds, and those with manual-locking tailgates, were excluded. The trucks with eight-foot beds have been added to the recall as of earlier this month, putting 410,351 more trucks in the pool. According to Consumer Reports, Ram redesigned the locking assembly on the other two shorter bed sizes for trucks built after August 2, 2017, which was the end of the 2017 model year. But the eight-foot long-bed trucks didn't get the redesigned part until April 2, 2018 for some reason, making all eight-foot-bed pickups from the 2015 model year to April 1, 2018 part of the recall equation. FCA says it's not aware of any accidents or injuries because of the issue. The company plans to notify owners on June 28. The paperwork filed with the National Highway Traffic Safety Administration doesn't advise owners to stop driving the trucks, but nor does it instruct owners on how to address the problem in the meantime. Sounds like bungee cords might be the go. The fix is estimated to take 30 minutes at the dealer and entails removing the tailgate cover and installing a stop block to prevent the locking actuator's pivot arm from traveling too far. FCA says it will reimburse owners for any other repairs made to address the problem. Meanwhile, owners can contact Fiat Chrysler Automobiles customer service at 800-853-1403, and refer to FCA's number for this recall, V44. The NHTSA campaign number is 19V-347. Last year's recall comes under FCA number U74, and NHTSA campaign number 18V-486. Ram's not alone on this field. The NHTSA continues to investigate the 2017 Ford Super Duty pickups for a similar issue.

2021 Ram 1500 TRX | How we'd build our Hellcat-powered pickup

That didn’t take long. The 2021 Ram 1500 TRX was only revealed yesterday, but the configurator is already up and running. HereÂ’s the link. We surveyed the room to see how all of us would spec out their supercharged pickup. For a truck that starts above $70,000, there are a surprising number of option boxes available to check. If money doesnÂ’t matter, you can spec out a TRX thatÂ’s over $90,000. Even reasonably-equipped trucks will crest $80,000 quickly. There isn't unanimous agreement about whether we like the truck or not either. Spoiler alert: Green Editor John Snyder isnÂ’t a fan. Fuel economy in Challenger and Charger Hellcats can easily dip into the single digits when driven aggressively, and we can guarantee that the truck will only be worse. Others adore its silliness and FCAÂ’s current strategy of shoving its supercharged V8 into any vehicle that will accommodate one. We could go for a Pacificat next. The Previa canÂ’t have all the supercharged minivan fun. Read on to see our builds, and let us know how youÂ’d spec a TRX out in the comments below. Road Test Editor Zac Palmer: ThereÂ’s no making this truck cheap. The TRX is extremely expensive, and anybody buying one will just have to accept it. ThatÂ’s why IÂ’ve decided to go nearly all out with my build. After all, if youÂ’re paying luxury car money for a vehicle, you might as well enjoy a luxury experience. My TRX costs $88,665. It has $16,975 worth of options on it, which isnÂ’t entirely out of the ordinary for trucks these days. On the outside, I chose the bright Hydro-Blue Pearl paint. For only $100, I couldnÂ’t say no to a color. The TRX would look menacing in black or gray, but I think a bright color is much more fitting for an off-road play truck. I also went with the all-black non-beadlock wheels, because I prefer the look and probably donÂ’t need the capability. Rock rails and the bed-mounted tire carrier were also on my list. ItÂ’s not like I want to carry a tire around in my bed, but it sure does look the part. Again, this is a silly truck. Optioning it with silly add-ons is what it deserves. The interior options are boring, but I was able to spruce it up a smidge with TRX red interior accents. My biggest purchase was the TR2 trim package, though. You get Â… well, pretty much everything for $7,920.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.