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Ram shows off its 2019 Heavy Duty trucks in Laramie Longhorn trim

It may not be everyone's bag (baby), but Ram's high-end Laramie Longhorn trim level has proven quite successful for the truck maker. The Southwestern-themed kit has won the Luxury Pickup Truck of Texas award three years in a row, and you know how popular fullsize pickups are in the the great state of Texas. No surprise, then, that the truck is making its debut today at the Houston Auto Show just a week after other trim levels of Ram's 2019 2500 and 3500 Heavy Duty pickup truck line were displayed in Detroit. Like other 2019 Ram HDs, the Laramie Longhorn comes standard with a 6.4-liter gasoline-fueled Hemi V8 sending 410 horsepower and 429 pound-feet of torque through an 8-speed automatic. Two diesel engines are optional, both sourced from Cummins, both displacing 6.7 liters, and both mated up with 6-speed automatic transmissions. The first step up the diesel ladder nets the buyer 370 hp and 850 lb-ft. But the big dog is the High Output inline-six-cylinder diesel with 400 horsepower and a superlative-defying 1,000 lb-ft of torque at just 1,800 rpm. What sets the Laramie Longhorn apart from lesser models are its interior furnishings. It's heavy on full-grain leather, but now boasts a new alligator skin-embossed surface over the center console, instrument panel, seats and door-panel inserts. Warm-hued satin chrome and brushed nickel trim are unique to the Longhorn, as are barn-wood accent pieces. The interior color offerings include a two-tone brown and a black and tan package. Outside, the Laramie Longhorn offers optional RV Match Walnut Brown bumpers and flares for those who want a unified towing experience. Wheels measuring 20 inches in diameter are offered in various finishes, and the badges are inspired by large belt buckles. See for yourself in the image gallery up above. If you find the style appealing, prefer to travel with your vacation home in tow, and don't mind a starting price that's sure to approach $60,000 with the base V8, Ram promises its Heavy Duty haulers will ride better than their Ford or Chevy equivalents due to their five-link coil and air-bag supported suspension systems. Plus, with a max tow rating of 35,100 pounds courtesy of the the Cummins H.O. powertrain, Ram has bragging rights as the baddest truck in town... for now. Related Video:

Do you like TRX? New Ram 1500 coming to rock the Raptor off-road

BOLOCCO, Italy — Since the brand was spun off in 2009, Ram sales have been on a roll. Although it had some of the oldest vehicles on the market, the automaker sold nearly 700,000 models in 2017, marking its eighth consecutive year of sales growth. At FCA's Italian proving grounds, Ram head Mike Manley talked loyalty, conquest and the brand's next five years. Look for models like the Ram 1500 TRX, new versions of the Ram Heavy Duty and increased electrification and autonomy. At FCA's last five-year extravaganza, we heard a lot of grand plans for Ram. Unlike a lot of things from other brands at that presentation, most of Ram's products hit the market, though not as soon as FCA would have liked. Still, things are looking positive for the automaker. While the product line isn't going to expand much in the North American market, FCA plans to expand the Ram nameplate to new markets worldwide. We'll see finally see new versions of the Ram Heavy Duty at the 2019 Detroit Auto Show. FCA promises the new truck will have the segment's most powerful diesel engine. By 2022, we'll see the debut of the production version of the Ram TRX, a performance-focused truck that should go head-to-head with the Ford F-150 Raptor. Related Video:

Ram cutting EcoDiesel option for 1500 pickup

American automakers have no problem selling tons of new trucks every year, but light-duty diesel trucks are going the way of the dinosaurs that power them. Ram announced that 2023 would be the last model year it offers its EcoDiesel powertrain in the Ram 1500. The engine will be available in most configurations of the 2023 truck and can be ordered now. Ram is following Ford’s lead in discontinuing the diesel powertrain option in its full-size truck line. Ford nixed the Powerstroke option for the F-150 in 2021, and once Ram is done, only the Silverado and Sierra will be available with an oil burner option. The GM twins have the advantage of a brand-new Duramax unit, so there will likely be a diesel option on sale there for some time to come. The Ram 1500 was a pioneer in its class, as it was the first half-ton, full-size truck to offer a diesel. The powertrain got a significant overhaul in 2020 after the debut of the all-new fifth-generation Ram trucks. At 3.0-liters, the EcoDiesel V6 produces 260 horsepower and 480 pound-feet of torque.   Slow sales could be part of the decision, but as Ram CEO Mike Koval Jr. noted in the press release, the brand is looking toward electrification. Simplifying its truck lineup allows Ram the opportunity to shift resources to electric truck development. The automaker has confirmed that it will release a battery-electric truck in 2024 and says it will offer electrified options in most vehicle segments by the end of the decade. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Ram Rebel G/T | Take a closer look tailgate and bed