2015 Ram 1500 on 2040-cars

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Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

2022 Ram 1500 Laramie now offers Front Lighting Value Package

Were Audi dealers onto something with their Semiconductor Shortage Package? A few days ago, we posted about the Ingolstadt brand's cars adorned by Monroneys featuring the aforementioned package. That line item summarized the vehicle's missing features thanks to global semiconductor woes, and how much money had been subtracted from the MSRP because of the exclusions. Now, Mopar Insiders reports that the Build & Price tool for the 2022 Ram 1500 Laramie includes a Front Lighting Value Package. Choosing the option swaps the Laramie's standard-fit LED headlights and fog lights for halogen headlights and fog lights, saving buyers $495. The image above is a side-by-side of trucks configured with the standard LEDs (left) and the halogens (right). Playing around with the configurator, it appears the change can't be ordered with the Laramie's standard 3.6-liter Pentastar V6. When attempting to add the value package, a dialogue box requires choosing one of the two optional 5.7-liter Hemi V8 engines or the 3.0-liter V6 EcoDiesel, and one of the 8HP75 eight-speed automatic transmissions fitted to those three engines. The Pentastar comes with the 850RE eight-speed auto.  Thankfully, the Front Lighting Value Package is an option; you can get all the way to the end without selecting it. Nevertheless, we're intrigued by the order constraints. Seems to us that a buyer happy with the entry-level engine might prefer to save some dosh on the headlights, as opposed to buyers spending either $2,795 for a V8 Hemi or $4,995 for the oil-burner. And that's before one considers the savings. The luxury-oriented Laramie trim sits in the lineup $9,000 above the Bighorn, $7,000 below the Limited Longhorn. Swapping the standard halogen headlights and fog lights on the Bighorn to LED units costs $995 for the Premium Lighting Group, the discount to take LEDs off the Laramie is half that. Getting aftermarket LED headlights for the Laramie would cost at least $300, and that's before the hassle of install and questions of quality. So where is the point in saving $500 for objectively worse lighting that will likely cost more to add later? As if it needed saying again: These are strange days. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive