2014 Ram 1500 Tradesman/express on 2040-cars

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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Ram takes out frustrations on Camry

No, not a Ram pickup truck. This is an actual ram, as in a male sheep, headbutting the hell out of a Toyota Camry that made the unfortunate decision to interrupt its battle with a rival member of the flock. Now, before you say, "How dare that Camry harm that cuddly sheep," we'd like to point out just how viciously the two males were fighting before the Toyota butted in. And after smashing the driver's side front fascia, the ram goes right back to attempting to beat down its opponent. All things considered then, we'd call this Ram: 1, Camry: 0.

2023 Ram 1500 gets tech upgrades, Limited Elite special edition

The 2023 Ram light-duty and heavy-duty lineups gain a suite of minor upgrades and a revamped special edition. Starting with the 1500, all trims gain Rear-seat Reminder Alert and an LED hitch lamp in the tailgate handle. Models above the two Tradesman trims will have access to an optional 12-inch frameless digital gauge cluster. The gauges can be displayed in digital or analogue form, further customization in the form of five configurable tiles and nearly 24 menus, and cluster configurations able to be saved to a particular user profile. Every 1500 trim that gets the 12-inch Uconnect 5 system will also get Stellantis' Emergency Vehicle Alert system, a boon for distracted drivers who might not realize there's an emergency vehicle approaching. The Ram 1500 Rebel will come with Selec-Speed Control standard. Swiped from Jeep and the TRX pickup, Selec-Speed Control is effectively off-road cruise control. Using buttons on the steering wheel, the driver can set the speed between 0.6 to 5 miles per hour when the transfer case is in 4WD Low. The feature will join the optional Back Country Package that can be optioned on the Big Horn and Lone Star trims, and the Off-Road Group available to the Big Horn, Lone Star, Laramie, Limited Longhorn and Limited trims. That Off-Road Group unlocks another goodie for 2023, being 22-inch all-terrain tires, but only for the Laramie, Limited Longhorn and Limited models. One special edition continues and another swings in. The Ram RED Edition carries on into 2023 for the Limited Crew Cab. It gets red RAM lettering in the grille and on the doors outside, the same again on the center console lid. For next year, it comes with a UV-C light in the glove box. Place an item in the glovebox and press a button a button on the center console, that light turns on for three minutes to kill pathogens like bacteria, viruses, mold and fungus. The RED model is part of Stellantis' pledge to help the Global Fund fight health emergencies in partnership with the 16-year-old non-profit RED. The new special trim is the 2023 Ram 1500 Limited Elite Edition. This is Ram's continued swapping of names for special editions on the Limited, which has seen the 10th Anniversary and Southfork names in recent years. The $2,145 10th Anniversary Package rolls on into the new model year.