2014 Ram 1500 Tradesman/express on 2040-cars

Auto blog

2019 Ram 2500 Heavy Duty starts at just over $35,000

Pricing has been announced for the 2019 Ram Heavy Duty models, and they are barely more expensive than the old models. The 2019 Ram 2500 starts at $35,090, just $350 more than the outgoing version. The base 3500 model starts at $36,540, which is only $400 more than before. The chassis cab version starts at $36,445. This pricing keeps the new Ram close to the price of the current price leader, the Ford F-250, which starts at $34,745. Both 2500 and 3500 models come in at less than the current Chevy Silverado 2500HD's base price of $39,095. These prices will get you a Ram Heavy Duty with the standard 410-horsepower 6.4-liter gas-powered V8. For the entry-level Cummins diesel engine with 370 horsepower and 850 pound-feet of torque, you'll need to add $9,100. The high-output Cummins engine with 400 horsepower and 1,000 pound-feet of torque is naturally even more expensive at $11,795. Now we also know that full-size trucks can get pretty expensive, and the Ram Heavy Duty is no exception. The most expensive starting price is for the Ram 3500 Limited with the Mega Cab and four-wheel-drive, at $67,050. Adding the high-output Cummins engine would bring that to $78,845. We don't know what options will be available, but we wouldn't be surprised if that particular truck could crest $80,000 with a few extras. Related Video:

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram forced to build and hold 1500 Classic trucks due to chip shortage

DETROIT — The impact of the global semiconductor shortage on the auto industry spread on Saturday, as Stellantis warned its highly profitable pickup trucks were hit, while Ford said it would cut more U.S. production. Stellantis, the world's fourth largest automaker, said it will build and hold for final assembly its Ram 1500 Classic trucks at its Warren, Michigan, and Saltillo, Mexico, assembly plants. When chips become available, the vehicles will be completed and shipped to dealers. The action will last "a number of weeks," a Stellantis spokeswoman said, declining to reveal how many trucks would be affected. The chip shortage, which has hit automakers globally, stems from a confluence of factors. Carmakers shut North American plants for two months during the COVID-19 pandemic last year and canceled chip orders. Meanwhile, demand for chips surged from the consumer electronics industry as people worked from home and played video games. Now carmakers must compete for chips. Carmakers have repeatedly said they will prioritize chips for their most profitable vehicles, but the impact on the Ram, as well as previous reports by Ford and General Motors of lost or impacted production of their full-size trucks, shows the shortage is hitting companies where it hurts. Stellantis Chief Executive Carlos Tavares said earlier this month the problems might not be fully resolved by the second half of 2021, as some auto rivals have flagged, describing supplies as the "big unknown" for revenues in 2021. Ford said Saturday it will idle its Ohio assembly plant next week, while its Kentucky Truck Plant in Louisville will only work two of three shifts. Both plants will return to full production the week of March 29. The U.S. automaker said the latest action is part of a prior forecast it made that the shortage could hit 2021 profits by $1 billion to $2.5 billion. On Thursday, Ford said it would assemble its flagship, highly profitable F-150 pickup truck as well as Edge SUVs in North America without certain parts and then hold them "for a number of weeks" until they can be completed and shipped, affecting "thousands" of vehicles. It also said it would idle production at plants in Louisville, Kentucky, and Cologne, Germany. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.