2014 Ram 1500 Tradesman/express on 2040-cars

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Ram says its customers are more excited about V8-powered trucks than EVs

As its rivals invest billions of dollars into electric pickups, Ram made headlines by dropping a supercharged, 702-horsepower V8 engine between the 1500's fenders. While critics will inevitably argue there's nothing forward-thinking about the Hellcat engine, the company explained its customers are more interested in V8s than in EVs. Speaking with Muscle Car & Trucks, 1500 brand manager Carl Lally explained the company is open to the idea of exploring electric powertrains. His comments echo the ones made recently by Mike Manley, the head of Fiat-Chrysler Automobiles (FCA). Ram will begin developing a battery-powered pickup if customers demand one, but it sounds like its market research finds there's not a tremendous amount of interest in a gasoline-free model.  The market research must say otherwise over at Jeep, which is bringing the plug-in electric hybrid Wrangler 4xe to market. "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited," said Lally, referring to the 1500 TRX introduced as an alternative to the Ford F-150 Raptor. Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run. Market leader Ford wants to plant its stake in both segments. We know it's developing an electric variant of the 14th-generation F-150, and an earlier report claims the next Raptor will receive the Mustang GT500's 700-plus-horsepower V8. As for General Motors, it's planning on launching a battery-powered Chevrolet Silverado sooner or later, but it has chosen to watch the horsepower war from the sidelines — for the time being, at least. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Ram 2500HD, 3500HD Kentucky Derby edition gives a leg up to horse owners

This year will be the 145th running of the Kentucky Derby horse race at Churchill Downs, an event and a track Ram has sponsored for the past 10 years. To celebrate the milestones, Ram's unveiled a Kentucky Derby Limited Edition of the recently introduced 2500 HD and 3500 HD. The truck maker specced equipment meant to give breeders and their crews confidence when hauling multi-million-dollar, 3-year-old Thoroughbreds. That means trailering technology like the 360-degree surround-view camera with trailer-reverse guidance, fifth-wheel/gooseneck prep, and air suspension with bed lowering. There's also Forward Collision Warning-Plus with trailer braking, and a bed step. Starting with the Limited trim, those features come as part of the Limited Level 1 Equipment Group, Towing Technology Group, and 5th Wheel/Gooseneck Towing Group. That bundle throws in the Uconnect 12-inch touchscreen radio with Sirius XM 360L and navigation, power-retracting running boards and blind-spot monitoring, too. The combined price of those packages alone is $3,885. Ram has priced the Kentucky Derby trucks at $66,890 for the 2500 HD, $68,240 for the 3500, plus a $1,695 destination fee for both. That's $2,250 more than the base price of the 2500 Limited, and just $625 more than the entry-level 3500 Limited. The extra-cost equipment doesn't end there, though. A billet-appearance grille sets the tone up front, body-colored bumpers are fitted front and rear, and a DOT safety kit gets stashed in a cubby. The interior's been dressed in black and saddle brown leather with greystone stitching and piping. Ram has capped production at 1,000 units, available in almost every configuration possible on the 2500 and 3500: Cummins 6.7-liter Turbo Diesel I-6 in standard or 1,000 foot-pound trim, 6.4-liter Hemi V8, 4x2 or 4x4, Mega Cab or Crew Cab, single rear wheel or dual rear wheel, 6-foot-4 or 8-foot bed lengths. The only exclusion appears to be that you can't order the truck in Billet Silver Metallic, one hue in the eight-strong exterior palette. If you're OK with that, then giddy up.

Chevy says not to look at the 2019 Silverado's fuel economy rating

The 2019 Chevy Silverado is hitting dealerships soon, and one of the most notable changes for the new full-size pickup is the addition of a 2.7-liter turbocharged inline-four. The engine replaces the naturally-aspirated 4.3-liter V6 in volume consumer models like the Silverado LT and promises more power, less weight and — most importantly — better fuel economy. The thing is, the gains in efficiency haven't been as dramatic as some might have hoped, especially when stacked up against competitors from Ford and Ram. As Automotive News reports, GM's response is a little murky. First, let's talk numbers. We're pulling all figures from FuelEconomy.gov, the official U.S. government source for fuel ratings. Fuel economy numbers on trucks vary greatly based on a number of factors. Bed and cab configuration play a part, but so does a four-wheel-drive system. You also have to factor in tires, transmissions, rear-axle gearing, hybrid systems and cylinder deactivation. Things like that can make the difference between best- and worst-in-class. The EPA's website doesn't give enough information a lot of the time, so there's really no easy way to compare apples-to-apples. First, take a look at the ratings for the 2019 Silverado. A 2.7-liter model with two-wheel drive is rated 20 city, 23 highway and 21 combined. That's both better and worse than a two-wheel drive 2018 Silverado with the 4.3-liter V6 (18 city, 24 highway and 20 combined). The updated 2019 Silverado with a 4.3-liter V6 has yet to be rated. With less weight and a smaller engine, many hoped Chevy would make bigger gains. It's unusual to see any decrease in a fuel economy metric these days. GM says that it's not done tuning the new 2.7-liter engine, so fuel economy could theoretically increase. Expanding further, a V8-powered 2019 Silverado (17 city, 24 highway and 19 combined) actually gets better highway fuel economy than a turbocharged four-cylinder powered truck in certain configurations, even if the latter has a better overall average. But that's only with two-wheel drive, the 8-speed transmission and cylinder deactivation. A Silverado with the 5.3-liter V8 and a 6-speed automatic is rated at 15 city, 22 highway and 17 combined. The biggest issue with the Silverado 2.7-liter doesn't come from within GM itself but from Ford and Ram. GM cites the Ford F-150 with the 3.3-liter V6 and the Ram 1500 with the 3.6-liter V6 as the closest competitors to its new 2.7-liter inline-four.