2014 Ram 1500 Tradesman/express on 2040-cars

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Ram teases a new way to get off the beaten path

File this under "What do we have here?" The Ram Trucks Twitter account posted a 15-second video teasing... well, we have no idea what it is, but it's coming this month. The word "Hiking" appears twice in the video of two hikers coming to a fork in a dirt road, where a sign reads, "Caution, unpaved trail ahead." After that, we're only told that "Life's more fun off the beaten path. An exciting new way to get there is coming soon!" Now you know what we know. But if you happen to know more, feel free to give us some clues in Comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ram Trucks via Twitter, World Car Fans RAM Truck Videos

Ram 1200 small pickup rumored on its way to fight Ford Maverick

A report out of Brazil from Auto Segredos (translated), picked up by CarBuzz, claims the U.S. is going to get a baby Ram pickup. The outlet was part of a group of local car media speaking to Antonio Filosa, president of Stellantis South America. Filosa's big announcement was that there'd be a new Ram 1200 truck for our neighbors in the next hemisphere, part of a product onslaught involving 16 new models and 26 revised models over the next three years. The key Auto Segredos line for us is, "The pickup will also be sold in the American market to face the Ford Maverick." If it's true, then this is enormous news. Other details in the report leave us a touch cloudy on what such a pickup will look like for the American market, though. At one point, the AS article says the truck will be built on the Small Wide 4x4 platform used by Stellantis family products like the Jeep Renegade and Alfa Romeo Tonale. The architecture will be resized in Brazil "to be a medium-sized pickup" competing with the segment including the Chevrolet S10 (which is still on sale down there), Toyota Hilux, and Ford Ranger. Ram had a 1200 pickup on sale in the Middle East that was based on the Mitsubishi L200 and fought the Hilux and Ranger, but the Mitsu has always been body-on-frame and we'd wonder at Ram sending a cushy-riding pickup to battle hardcore work trucks. In the U.S., however, we're told the Ram 1200 would fight in the class below that, in the growing field of compact pickups dominated at the moment by the Ford Maverick. The most confusing bit: AS writes, "In the U.S., there are plans for the Ram 1200 to have a chassis-mounted version." The way the piece is translated, Brazil would be getting a midsized Ram unibody pickup to challenge midsized body-on-frame pickups while the U.S. would get a compact Ram body-on-frame pickup to compete against a compact unibody pickup. Something's either been lost in the Google translation, or Ram is truly operating in the fourth dimension if this comes to pass as we're reading it.

Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.