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2021 Ram 1500 pickup earns IIHS Top Safety Pick award with updated safety equipment

Thanks to changes in option-package content, the 2021 Ram 1500 crew cab pickup achieves a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). For 2021, the Ram adds Pedestrian Protection as part of the optional Advanced Safety Group, which allows the forward collision prevention system to detect people walking in front of the vehicle. Pedestrian collision mitigation is one of the requirements for earning an IIHS Top Safety Pick rating. In IIHS testing, the Ram's pedestrian-protection system avoided hitting the pedestrian dummy or braked enough to moderate the impact in all tests save for one where the vehicle is traveling 37 mph and the pedestrian is walking in the same direction. Still, the overall results of the vehicle-to-pedestrian tests and the vehicle-to-vehicle collision avoidance tests, where the Ram avoided crashes at 12 and 25 mph, were deemed "Acceptable" and "Superior" respectively. The Ram also achieved a top score of "Good" in the agency's various crash tests. The final hurdle to achieving an IIHS award is headlight performance. For the Top Safety Pick+ level, all available headlights must score Acceptable or Good, and for the one-rung-down Top Safety Pick, at least one available headlight option must score Acceptable or Good. The Ram 1500's SmartBeam curve-adaptive LED headlamps were the only ones to make the grade, which landed the Ram at the Top Safety Pick level. The award applies only to the 2021 Ram 1500 Laramie, Laramie Longhorn, and Limited optioned with the Advanced Safety Group and SmartBeam headlamps. Based on IIHS testing so far, the Ram is the first full-size pickup to achieve a Top Safety Pick award for this year. Related Video:

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2021 Ram 1500 TRX debuts as a Hellcat-powered, desert-running Raptor killer

The 2021 Ram 1500 TRX is here, and Ford’s free ride is over with the F-150 Raptor. Ford has had it good for a long time without any significant competition. Neither GM nor FCA entered the off-road full-size truck market with an offering like the Raptor. Chevy makes the Colorado ZR2, but itÂ’s a midsize truck. With the introduction of the Ram TRX, Ford finally has a proper competitor. Timing of the Ram TRXÂ’s release happens to fall in an in-between time for the Raptor, too. The F-150 is all new for 2021, but Ford hasnÂ’t released any details on the Raptor variant — though, weÂ’ve heard that the wait wonÂ’t be long. Regardless, Ford had better be aiming for the moon if it aims to best the TRX, because RamÂ’s new off-road truck is one hell of a moonshot. There is a lot to take in here, so weÂ’ve divided the chunks of information into a few digestible sections. LetÂ’s start with the underneath bits, which are arguably the most important of all when desert running and jumping is taken into consideration. Ram TRX frame and suspension Ram boasts that the frame underneath the TRX is 75 percent different from a regular Ram 1500. It uses thicker high-strength steel with low torsion attributes for stability and durability. The side rails are fully boxed, and sections of the frame are hydroformed. Ram claims its truck holds up to jumping and high impact events better than the competition, which in this case is simply code for the outgoing Raptor. ItÂ’s designed to handle rough terrain at 100 mph-plus. Compared to a Ram 1500 with the 5.7-liter V8, itÂ’s 600 pounds heavier. Ram is not messing around here. Damping is taken care of by Bilstein Black Hawk e2 adaptive shocks, aided by nitrogen-charged remote reservoirs to ensure maximum durability. The shocks will continuously adjust damping force to best handle the terrain, but you can control them via a number of modes, too. Ram says that in addition to the off-road capability, the shocks make for a smoother ride on pavement. The internals of the shocks feature a “Jounce Cut Off” that has three zones for progressive bottom-out control. You know, for when you take that jump at speed on your way to the office. 2021 Ram 1500 TRX chassis with brakes View 7 Photos Just like the other Ram 1500s, this one uses a five-link coil suspension design for the rear. However, the design is unique to the TRX with different hard points to allow room for a Dana 60 rear axle.