2014 Ram 1500 Tradesman/express on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2023 Ram 1500 gets tech upgrades, Limited Elite special edition

The 2023 Ram light-duty and heavy-duty lineups gain a suite of minor upgrades and a revamped special edition. Starting with the 1500, all trims gain Rear-seat Reminder Alert and an LED hitch lamp in the tailgate handle. Models above the two Tradesman trims will have access to an optional 12-inch frameless digital gauge cluster. The gauges can be displayed in digital or analogue form, further customization in the form of five configurable tiles and nearly 24 menus, and cluster configurations able to be saved to a particular user profile. Every 1500 trim that gets the 12-inch Uconnect 5 system will also get Stellantis' Emergency Vehicle Alert system, a boon for distracted drivers who might not realize there's an emergency vehicle approaching. The Ram 1500 Rebel will come with Selec-Speed Control standard. Swiped from Jeep and the TRX pickup, Selec-Speed Control is effectively off-road cruise control. Using buttons on the steering wheel, the driver can set the speed between 0.6 to 5 miles per hour when the transfer case is in 4WD Low. The feature will join the optional Back Country Package that can be optioned on the Big Horn and Lone Star trims, and the Off-Road Group available to the Big Horn, Lone Star, Laramie, Limited Longhorn and Limited trims. That Off-Road Group unlocks another goodie for 2023, being 22-inch all-terrain tires, but only for the Laramie, Limited Longhorn and Limited models. One special edition continues and another swings in. The Ram RED Edition carries on into 2023 for the Limited Crew Cab. It gets red RAM lettering in the grille and on the doors outside, the same again on the center console lid. For next year, it comes with a UV-C light in the glove box. Place an item in the glovebox and press a button a button on the center console, that light turns on for three minutes to kill pathogens like bacteria, viruses, mold and fungus. The RED model is part of Stellantis' pledge to help the Global Fund fight health emergencies in partnership with the 16-year-old non-profit RED. The new special trim is the 2023 Ram 1500 Limited Elite Edition. This is Ram's continued swapping of names for special editions on the Limited, which has seen the 10th Anniversary and Southfork names in recent years. The $2,145 10th Anniversary Package rolls on into the new model year.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.