2014 Ram 1500 Tradesman/express on 2040-cars

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Ram and Fiat Professional announce plans for new trucks, vans starting in 2015

Ram Trucks CEO and President Reid Bigland got his turn among the executives elucidating the near-term futures for brands in the Fiat Chrysler Automobiles umbrella, laying out the plans for both Ram trucks and Fiat Professional. After Bigland said that the company "will continue to invest heavily in commercial vehicles" for the Italian arm, he didn't give many specifics as to where that investment would go. What we do know for now is that a new Fiat Doblo will come next year - that's the truck we've been catching spy shots of and that will be the basis for the Ram ProMaster City.
In 2016 will come the next-generation Fiorino, a small cargo van sold in markets outside the US as a Fiat, as the Citroën Nemo and Peugeot Bipper. The European and South American markets will also get a new midsize pickup that same year.
Bigland's goal for Ram Trucks and Ram commercial is just a touch more ambitious: "Build the best pickup trucks and commercial vehicles in the industry" and increase NAFTA-market sales from 463,000 in 2013 to 620,000 in 2018. The waypoints along that road include a refresh for the Ram 1500 in 2015 and then a brand new 1500 to come two years later in 2017. Bracketing that, a refresh for the Heavy Duty lineup happens in 2016, and two years later it will also get an all-new generation.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram recalls 2014-2019 1500 EcoDiesel trucks for coolant leaks

Ram will recall 108,000 Ram 1500 EcoDiesel pickup trucks in the United States for coolant leaks tied to reports of some fires and four minor injuries. Another 50,000 trucks will be recalled in Canada, and fewer than 2,000 sold in markets outside of North America. The recall covers trucks from the 2014 through 2019 model years. The automaker said it found microscopic cracks in some Exhaust Gas Recirculation coolers through dealer-service reports and "other data streams." Such cracks may allow coolant to "escape and – in rare circumstances – pose an engine fire risk." The injuries occurred when customers attempted to manually extinguish engine compartment fires. FCA said it is not aware of any crashes tied to the recall. The automaker will alert owners when they can get recall repairs. Until then customers should monitor coolant levels and contact dealers if they are consistently low. The recall does not affect the redesigned, current-generation Ram 1500, nor any gasoline-powered Ram 1500 from any model year. Customers with questions or concerns may call 1-800-853-1403.