2014 Ram 1500 Tradesman on 2040-cars

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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stellantis lays off salaried workers, cites uncertainty in EV transition

DETROIT — Jeep maker Stellantis is laying off about 400 white-collar workers in the U.S. as it deals with the transition from combustion engines to electric vehicles. The company formed in the 2021 merger between PSA Peugeot and Fiat Chrysler said the workers are mainly in engineering, technology and software at the headquarters and technical center in Auburn Hills, Michigan, north of Detroit. Affected workers were notified starting Friday morning. “As the auto industry continues to face unprecedented uncertainties and heightened competitive pressures around the world, Stellantis continues to make the appropriate structural decisions across the enterprise to improve efficiency and optimize our cost structure,” the company said in a prepared statement Friday. The cuts, effective March 31, amount to about 2% of Stellantis' U.S. workforce in engineering, technology and software, the statement said. Workers will get a separation package and transition help, the company said. “While we understand this is difficult news, these actions will better align resources while preserving the critical skills needed to protect our competitive advantage as we remain laser focused on implementing our EV product offensive,” the statement said. CEO Carlos Tavares repeatedly has said that electric vehicles cost 40% more to make than those that run on gasoline, and that the company will have to cut costs to make EVs affordable for the middle class. He has said the company is continually looking for ways to be more efficient. U.S. electric vehicle sales grew 47% last year to a record 1.19 million as EV market share rose from 5.8% in 2022 to 7.6%. But sales growth slowed toward the end of the year. In December, they rose 34%. Stellantis plans to launch 18 new electric vehicles this year, eight of those in North America, increasing its global EV offerings by 60%. But Tavares told reporters during earnings calls last month that “the job is not done” until prices on electric vehicles come down to the level of combustion engines — something that Chinese manufacturers are already able to achieve through lower labor costs. “The Chinese offensive is possibly the biggest risk that companies like Tesla and ourselves are facing right now,Â’Â’ Tavares told reporters. “We have to work very, very hard to make sure that we bring out consumers better offerings than the Chinese.

2021 Ram 1500 TRX | How we'd build our Hellcat-powered pickup

That didn’t take long. The 2021 Ram 1500 TRX was only revealed yesterday, but the configurator is already up and running. HereÂ’s the link. We surveyed the room to see how all of us would spec out their supercharged pickup. For a truck that starts above $70,000, there are a surprising number of option boxes available to check. If money doesnÂ’t matter, you can spec out a TRX thatÂ’s over $90,000. Even reasonably-equipped trucks will crest $80,000 quickly. There isn't unanimous agreement about whether we like the truck or not either. Spoiler alert: Green Editor John Snyder isnÂ’t a fan. Fuel economy in Challenger and Charger Hellcats can easily dip into the single digits when driven aggressively, and we can guarantee that the truck will only be worse. Others adore its silliness and FCAÂ’s current strategy of shoving its supercharged V8 into any vehicle that will accommodate one. We could go for a Pacificat next. The Previa canÂ’t have all the supercharged minivan fun. Read on to see our builds, and let us know how youÂ’d spec a TRX out in the comments below. Road Test Editor Zac Palmer: ThereÂ’s no making this truck cheap. The TRX is extremely expensive, and anybody buying one will just have to accept it. ThatÂ’s why IÂ’ve decided to go nearly all out with my build. After all, if youÂ’re paying luxury car money for a vehicle, you might as well enjoy a luxury experience. My TRX costs $88,665. It has $16,975 worth of options on it, which isnÂ’t entirely out of the ordinary for trucks these days. On the outside, I chose the bright Hydro-Blue Pearl paint. For only $100, I couldnÂ’t say no to a color. The TRX would look menacing in black or gray, but I think a bright color is much more fitting for an off-road play truck. I also went with the all-black non-beadlock wheels, because I prefer the look and probably donÂ’t need the capability. Rock rails and the bed-mounted tire carrier were also on my list. ItÂ’s not like I want to carry a tire around in my bed, but it sure does look the part. Again, this is a silly truck. Optioning it with silly add-ons is what it deserves. The interior options are boring, but I was able to spruce it up a smidge with TRX red interior accents. My biggest purchase was the TR2 trim package, though. You get Â… well, pretty much everything for $7,920.