2014 Ram 1500 Tradesman on 2040-cars

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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2019 Ram 1500 features an updated Ram's head badge

Full-size truck owners love to make a statement. That's how we've arrived at the mile-high grilles, acres of chrome and belt buckle-esque badging you'll find on trucks like the Chevy Silverado, Ford F-150 and Nissan Titan. The new 2019 Ram 1500 made its debut this week at the 2018 Detroit Auto Show. While the sheetmetal and grille are the most obvious visual changes, the ram's head badge quietly got a modern redesign. At first glance, it appears to be the same badge that's graced Dodge and Ram vehicles for decades. Look closely and you'll see that this new one is all squared off, ditching all the curves for straight edges. It looks chiseled rather than carved and is a far cry from the detailed Ram's head that made a debut back in 1981. It also incorporates the new "RAM" lettering that replaced the crosshair in the truck's grille. View 4 Photos Little things like this do a lot to keep a vehicle fresh. Dodge seems to be the only automaker capable of changing logos anymore. Ford and Chevy are stuck with the blue oval and bowtie, so why not take advantage of a newer nameplate? Related Video: Image Credit: FCA Design/Style Dodge RAM Truck

FCA recalling Ram trucks for steering wheel and brake pedal issues

WASHINGTON — Fiat Chrysler Automobiles said this week it would recall 882,000 pickup trucks worldwide in two new recalls to address steering and pedal issues. The Italian-American automaker said it was recalling about 660,000 heavy duty Ram 2500 and 3500 pickup trucks from the 2013 through 2017 model years, including 574,000 in the United States, as drivers could potentially experience steering loss. A nut could come loose and prevent drivers from being able to steer the vehicle, Fiat Chrysler said, adding it had reports of one injury and eight accidents possibly related to the issue. The company will also recall 222,000 2019 Ram 1500 pickup trucks worldwide to better secure brake pedals while the vehicles' adjustable-pedal feature is in use. The brake pedal could get detached if drivers move pedals to the rear-most position, the company said. That could be dangerous if trucks are traveling at highway speeds. Last month, Fiat Chrysler recalled about 180,000 2019 Ram 1500 pickups to tighten a fastener linked to reports of power-steering loss. Fiat Chrysler said the issue could lead to steering problems.