2014 Ram 1500 Sport on 2040-cars

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The AEV Recruit is a tough and capable Ram 1500, for a price

American Expedition Vehicles, or AEV, has been doing some wonderful things with Jeep and Ram trucks for the past 20 years. It's been the best source for the long-desired Jeep Wrangler pickup and for beefy overlanders like the Ram Prospector. The company's latest package, the Recruit, turns the already tough Ram 1500 into something that looks particularly fierce. Since it is an AEV product, you can be assured that it has the capabilities to back up the appearance. The Recruit package comes with a whole host of goodies like upgraded suspension and a huge snorkel. The AEV DualSport SE suspension uses Bilstein parts to increase wheel travel and adjust the suspension to balance on and off-road capabilities. The suspension, combined with the 35-inch tires, greatly increase the Recruit's ground clearance. A 4mm thick skid plate helps keep the engine from spilling its black, oily guts in the case that the increased height just isn't enough. A new hood provides better heat ventilation while a big, black filtered snorkel allows the Recruit to breathe easy, even if it's going for a swim. The AEV front bumper comes with Vision X fog lights and is capable of handling up to a 10,000 lbs winch. An optional Vision X LED light bar can provide even better visibility. Other optional features include a leather interior upgrade, a tonneau cover, retractable running boards, and a rear bumper step. All that kit doesn't come cheap. The Recruit starts at $14,950, and that doesn't include the price of the Ram 1500 that provides the canvas for AEV's artisans. Options can easily push the price to nearly $30,000. The good news is that AEV provides a 12 month, 12,000 mile warranty on their builds, so you're paying for quality from a company that stands behind its products. If you want a truck that's willing to go anywhere you want to push it, the new AEV Recruit is hard to beat. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Ram teases a new way to get off the beaten path

File this under "What do we have here?" The Ram Trucks Twitter account posted a 15-second video teasing... well, we have no idea what it is, but it's coming this month. The word "Hiking" appears twice in the video of two hikers coming to a fork in a dirt road, where a sign reads, "Caution, unpaved trail ahead." After that, we're only told that "Life's more fun off the beaten path. An exciting new way to get there is coming soon!" Now you know what we know. But if you happen to know more, feel free to give us some clues in Comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ram Trucks via Twitter, World Car Fans RAM Truck Videos