2014 Ram 1500 Slt on 2040-cars

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Color match your 2018 Ram to your tractor with new Harvest Edition

Though pickup trucks have become increasingly civilized and more common in cityscapes, they're still indispensable equipment as work vehicles, especially on farms. Recognizing this, Ram created a truck package aimed specifically at the agricultural sector called the Harvest Edition. The package features a variety of equipment as standard, like mud flaps, side steps, a rear bumper step, skid plates, rubber floor mats, a spray-in bedliner, 4G WiFi, navigation, and access to weather via Sirius radio. Rams with four-wheel drive also get tow hooks, and 1500 models receive a one-inch suspension lift. Ram 2500 and 3500 retain their normal ride heights. The Harvest Edition includes visual enhancements, most notably the addition of Case IH red and New Holland blue paint colors. But if you prefer John Deere, you won't find its signature green – instead you'll have to settle for white, black, or silver. The Harvest Edition features loads of shiny trim. The mesh grille is chrome, the mirrors and door handles are chrome, the bumpers are chrome. The wheels are chrome on 1500s, and simply polished on heavy duty models. The only visual changes that doesn't involve shiny metal are the body-color fender flares. The package is available on all four-door Ram trucks from 1500 to 3500. It's also available with two- or four-wheel drive and every engine option from V6 to Cummins diesel. The 1500 model starts at $41,305, and the 2500 starts at $47,630. The package becomes available in the third quarter, so farmers and even wannabe farmers should be able to pick one up very soon. Related Video:

Work at a Chrysler dealership, get free college education

The cost of a college education in the US can put a student tens (hundreds, in some cases) of thousands of dollars into debt. FCA US wants to give its dealership employees a leg up, though, and the automaker is now offering a completely free education to them through a partnership with Strayer University. The workers can take any of the college's classes online or on campus through program called Degrees@Work. Currently, the offer is only available to employees Chrysler, Jeep, Dodge, Ram and Fiat dealers in the automaker's Southeast region, which includes Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. However, a national expansion will happen before the end of the year, Strayer spokesperson Cristina Henley tells Autoblog. The program will cover all of the students' expenses, including their books, according to Henley. FCA US sees this partnership as a way to improve the talent of its workforce, retain employees longer and possibly attract people wanting to take advantage of this free education. "Many of our dealers have expressed concern over the availability of talent to fill open positions due to business growth and turnover in their stores, especially in metro markets," Al Gardner, the company's Head of Dealer Network Development, said in the Degrees@Work announcement. Strayer has about 40 programs available, including in business administration, accounting, marketing, and more, and the university offers associate's, bachelor's, and master's degrees. It will also give FCA US employees credit for their work experience to get them a diploma even more quickly. FCA US Dealers to Offer Employees No-Cost, No-Debt College Education FCA US teams with Strayer University to develop first-of-its-kind dealer program Degrees@Work program open to all employees of participating dealerships Employees can earn no-cost, no-debt degree through Strayer University All Chrysler, Jeep®, Dodge, Ram and FIAT dealerships may participate First phase of program rollout begins with dealers in the FCA US Southeast Business Center National rollout expected later this year May 4, 2015 , Auburn Hills, Mich. - Employees of Chrysler, Jeep®, Dodge, Ram and FIAT dealerships will have the unique opportunity to earn a no-cost, no-debt college degree through Strayer University's Degrees@Work program, developed in collaboration with FCA US LLC. FCA US is the only company in the automotive industry to offer the program.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.